Implementing 11x.ai for AI SDRs (Digital Sales Representatives)
11x.ai is an AI sales force platform. Alice (AI SDR) and Jordan (AI Phone Sales Rep) automate outbound sales from lead generation to qualified calls.
Alice — AI SDR
Prospecting: ICP lead generation from our own database and web scraping. Enriched with data from LinkedIn, Clearbit, and Apollo.
Email Sequences: Personalized multi-touch email campaigns. Adapting messaging to responses (or lack thereof). A/B testing.
Qualification: Alice conducts correspondence, qualifies interest, and transfers warm leads to CRM.
Jordan — AI Phone Rep
Calls, conducts scripted conversations, adapts to responses, qualifies leads, and books meetings. Uses voice AI with natural speech.
Implementation
CRM integration (Salesforce, HubSpot). ICP and messaging setup. Email domain connection (a well-established domain is important). Qualification criteria setup.
Honest expectations
AI SDRs show lower reply rates than the best human SDRs. The value lies in scale and continuity: Alice works 24/7 and handles volumes unachievable by humans. The optimal strategy: AI for high-volume outbound accounts, humans for high-value accounts.