Development of AI Chatbot for Tourism Industry
Tourism bot works at multiple customer journey stages: from inspiration and destination selection to travel support and post-sale request handling.
Use Cases
Tour/Destination Selection: customer describes wishes (budget, season, preferences), bot asks clarifying questions and recommends options with reasoning. Integration with CRM and tour catalog.
Booking: search by dates and parameters, availability check, order placement. Integration with Amadeus, Sabre, or tour operator system.
Visa Information: current requirements by destination country for citizens of specific country. RAG on visa database with regular updates.
Travel Support: 24/7 chat — hotel problems, flight changes, local information. Integration with airline systems for flight status.
Post-Sale: reviews, documents (vouchers, insurance), complaint handling.
Multilingual
Tourism bot must work in minimum 3–5 languages. Auto-detect language from first message + explicit language switch option. LLM handles multilingual responses without separate models.
Personalized Recommendations
Based on travel history: previous destinations, vacation type (beach/culture/gastro), budget range, hotel preferences. "You've been to Thailand — why not try Vietnam? Similar climate, fewer tourists."
Metrics: consultation-to-booking conversion via bot vs without bot, repeat purchases, NPS of travelers who used bot during trip.







