Clients leave due to weak monetization: how to fix it with Chartboost
Thousands of people download your game, but revenue isn't growing — a familiar situation? Players leave after a couple of days, while ads and purchases bring in pennies. The problem is often not the quality of the product, but how monetization is set up.
If you don't show the player relevant offers at the right moment, they simply close the app — and you lose profit that was already within reach.
Chartboost is a tool that helps turn game traffic into steady income. We integrate it into your Unity game so that ads and in-app purchases work together smoothly without annoying users.
Instead of chaotic banners — neat formats at moments when the player is ready for them, not when they are trying to complete a level.
Proper monetization setup directly affects retention. Players stay when they feel value: they get bonuses for watching ads, advantages for subscribing.
Chartboost allows flexible management of these mechanics, and we handle the technical side and testing so that revenue grows without harming the experience.
The result is not one-time spikes, but sustainable revenue growth. You see which formats bring in more, easily change strategy according to audience behavior. Integration is fast, with transparent reporting, and you always understand how much each element of the game earns.
If you also notice that your game earns less than it could — this is easy to fix. We will analyze the current setup, find growth points, and connect Chartboost so that monetization works for you.
What ad and monetization integration will give your game
Advertising-based monetization is one of the simplest ways to earn revenue from a free game. But for ads to generate money and not turn users away, they need to be integrated properly.
We connect proven ad networks and configure impressions so they blend organically into the gameplay.
The first benefit is revenue growth. Integrating Chartboost opens access to a large number of advertisers who pay for impressions in your game.
We choose formats — videos, banners, or native ads — and place them at points where they generate the most earnings without reducing player activity.
The second benefit is stability. Ad networks work through reliable tools, so impressions launch without failures, and revenue remains predictable.
You receive regular payouts and don't waste time on technical routine — you only set up monetization once, and then it works on its own.
The third benefit is improved user experience. We limit impression frequency and use formats that do not block player actions. As a result, ads don't annoy users, players stay in the game longer and return more willingly. This directly affects revenue: satisfied players watch more ads and make purchases more often.
In the end, proper monetization turns ads from a source of irritation into a source of income. You get both profit growth and a loyal audience. We handle all the integration and setup, while you focus on developing the game.
Monetization formats for your project's goals
Monetization works differently for each game: what generates revenue in a hyper-casual game will scare away the audience of a story-driven project.
The task of professional integration is to choose formats not on the principle of "as many as possible," but based on player behavior and session structure.
We configure monetization through the Chartboost network so that ads don't reduce retention but increase average revenue per user.
| Format | Suitable for which project | What it gives the client |
|---|---|---|
| Banners | Games where the player spends a long time in the interface (chess, simulators) | Steady background income without interrupting gameplay |
| Rewarded video | Casual games and strategies where progress matters | The player chooses when to watch and gets a bonus — both retention and revenue grow |
| Interstitial ads | Games with short sessions (puzzles, runners) | Shown between levels: maximum audience reach without losing attention |
| Native integration | Branded and premium projects | Ads are woven into the game world, perceived as part of the content, not as an interruption |
The choice of format directly affects player metrics: LTV, return frequency, average session time. For example, in hyper-casual games, the main revenue usually comes from interstitial videos, while in mid-core projects — from rewarded views.
At the start, we analyze your audience and session model, then set up a combination of formats and test it on live data.
Monetization should not exist separately from game design. Testing within the Chartboost network allows you to quickly change the balance and find the most comfortable option for players — when ads feel like a natural part of the product, not a way to make money. This way you get both revenue growth and audience retention.
Chartboost integration stages from brief to launch
We have structured the process so that you always understand at what stage the project is and what you get as a result. No "black boxes": from the first brief to ad launch, you see timelines, intermediate results, and control every step. Below is a typical Chartboost integration path that we go through with a client.
- Brief and audit of the current state. We record your goals: revenue growth, reach, player behavior. We check the game, its platform, and readiness for ad integration.
- Monetization strategy and integration plan. We select formats and placement points that don't interfere with gameplay. We agree on the working scheme and timeline with you.
- Account setup and SDK integration. We configure the Chartboost dashboard and connect it to the project. You get a stable setup that works correctly on target devices.
- Ad campaign setup and test mode. We launch test impressions and check scenarios: game launch, transitions between levels, rewards for views.
- Testing and optimization. We analyze metrics: fill rate, revenue per user, impression frequency. We make targeted adjustments so that ads generate maximum profit without losing retention.
- Launch and post-launch support. We roll out the update and monitor performance in real time. Then we stay in touch: we help with campaign configuration, updates, and revenue growth.
For each stage, you receive a short report on what was done and what result it brings. This approach allows you to launch without surprises and see clear ad revenue dynamics within the first weeks.
What is included in the game monetization work package
After launch, you get not just connected code, but a configured monetization system that works for your profit. We handle all the technical part: from project analysis to final reports. Below is what is included in the work package.
- Audit and monetization plan: we study your game, audience, and gameplay scenarios — we determine where ads will generate maximum revenue rather than annoy players.
- Chartboost setup: we connect ad formats — banners, full-screen ads, and rewarded videos. Players watch ads not because they are forced to, but for bonuses, so conversion is higher.
- Testing and optimization: we check ad loading speed, impression frequency, and compatibility. Ads don't slow down the game, and revenue grows without harming player retention.
- Transparent reports: upon completion, you receive statistics on impressions, revenue, and player actions — in a clear format, without complex technical tables.
- Training for your team: we explain how to change impression frequency and formats so you can manage monetization independently.
- Post-launch support: we stay in touch, answer questions, and quickly fix any issues so that revenue doesn't stall.
This is a ready-made "turnkey" solution: after the work is delivered, you have both growing revenue and an understanding of how to manage it. You get not a one-time integration, but a long-term asset that continues to generate profit.
Case study: revenue growth of 47% after ad setup
The client is a studio that released a mobile puzzle game with an audience of about 3 million installs. Ads were already in the game but brought in little: formats were shown in random places, players got annoyed and left.
Traditional revenue optimization methods stopped driving growth. The goal was to increase revenue without losing game quality or audience loyalty.
We connected the Chartboost ad platform and completely reconfigured the impression schemes: we selected formats for each stage of the game, set frequency and timing for natural pauses — between levels, when returning to the app. This did not require changing the gameplay, only targeted adjustments within the existing version.
The result after two months — ad revenue grew by 47% without losing audience. Player retention increased by 18% compared to the previous version, and the average rating in app stores rose from 4.2 to 4.5.
Ads now appear only where they are appropriate, so players complete more levels per session and spend more time in the game.
The client received clear reporting: what drove growth, how to scale the result, and what to do with the audience next. A month later, he returned with an order for a second project — for us, that is the main indicator of trust.
After the update launch, the game consistently holds a top-3 position in the studio's profit ranking.
Answering questions about monetization and integration
Before trusting an ad network integration, any manager has a few questions. What will happen to the game, will it break, how long will setup take, and what to do after launch? This is normal: monetization is an important part of revenue, and mistakes here cost money.
We have been working with game monetization for many years and have prepared short answers to the questions we hear most often. If your question is not on the list — just contact us: we will tell you everything about your project.
Will Chartboost suit my Unity game?
We implement ad networks in Unity games and make sure everything works stably on the main platforms. We will check compatibility at the brief stage and advise if the project needs to be updated. We minimize the risk that the game "won't get along" with the network.
How long will the integration take?
A typical project takes one to two weeks, including testing and store submission. If you need non-standard formats or additional settings, we will discuss exact timelines before starting work.
What if ads reduce revenue from in-game purchases?
Proper setup segments the audience: paying users don't see aggressive ads. We configure frequency and formats so that ads complement rather than replace other revenue sources.
What happens after launch?
We don't abandon the project after publication. We monitor metrics, advise when and what to change, and make quick adjustments when necessary. Support is included in the contract.
Order monetization integration and get revenue growth
To make a game generate steady income, it's important not just to connect ads, but to choose the right formats, frequency, and moments for impressions. Project owners lose profit due to poor ad network configuration.
We close this gap before launch: we analyze the audience and mechanics so that you earn more without harming players.
We work with professional tools and stacks, including Chartboost — so monetization is tailored to your product. After your request, you receive a concrete set of actions, not promises.
After your request, you receive:
- Expert consultation: we analyze revenue growth points and risks.
- Brief: a short questionnaire for tasks and audience.
- Integration plan: stages, timelines, responsible parties.
- Potential assessment: revenue benchmark with proper setup.
- Transparent commercial proposal: no hidden payments.
- Post-launch support: analytics and metric growth.
Already after the brief, you understand how much the game can earn and what steps lead to growth. We take care of the technical part: we connect ads, set up tests, and adjust the strategy. All work is turnkey, with regular feedback on metrics. All you have to do is make decisions.
Leave a request to order integration — we'll start with a free consultation and brief, and send the plan within one business day. While you focus on the product, we increase its revenue.
How to choose the right ad format for your game?
Choosing an ad format is not about finding the "best" option, but about finding the one that fits your specific game. There is no universal solution: what works great in a casual puzzle can ruin the experience of a story-driven action game.
So first, we look at two key parameters — your project type and audience profile, and only then suggest a format.
The audience dictates how often and how long a player is willing to interact with ads. For example, hyper-casual game users come in for 2–3 minutes, expect quick rewards, and are fine with watching short videos in exchange for bonuses.
Meanwhile, strategy or RPG players with long sessions are extremely sensitive to interruptions — they are better suited to ads in natural pauses: between levels, when returning to the game, or at special "choice points."
The project type suggests not only the format but also the impression frequency. In simple arcades, frequent ads for in-game resources are acceptable — the player doesn't get tired.
In projects with a rich story or complex mechanics, it's important not to overload the screen, otherwise retention drops. We analyze your game and build a monetization model that generates revenue without scaring off users.
A properly chosen format is also a matter of preserving your game's reputation. Intrusive or irrelevant ads cause sharp churn, while neat and useful integrations increase both revenue and loyalty.
We use the professional Chartboost platform to flexibly configure frequency, targeting, and formats for your project's goals, rather than just "inserting ads."
In the end, you get a clear monetization scheme: which format, where, and how often to show it so that both players remain happy and the game earns maximum. Bring your project — we'll suggest the optimal solution and plan the integration right away.