Game not paying off? Integrating Mintegral solves the problem
You released a game on Unity and finally integrated ads. But instead of steady income — mere pennies: impressions are there, while revenue barely covers expenses. Sound familiar: the integration ate up the team's time and budget, and the game still hasn't turned a profit.
Most often the issue isn't product quality, but how the ads are configured. Without proper setup, ad networks give low rates and cheap impressions, and ad revenue ends up several times lower than it could be.
Trying to figure out the SDK yourself drags on for weeks and requires constant developer involvement.
“We integrated ads, and they bring in pennies,” says the owner of a game project. “We tried several formats, switched networks, but the game's monetization never started working.” You'll agree, it's frustrating when users like the game but there's no profit.
We take this pain on ourselves: we integrate Mintegral into your Unity project, set up game monetization, and bring ad revenue to the planned level. We have a proven integration approach, so you see the first results quickly.
In the end, you get not just “connected ads”, but a full-fledged source of income that grows with your audience. And you don't need to understand technical details — we handle the setup, launch, and support.
Benefits of integrating the ad SDK: revenue growth and stability
Steady revenue growth
Ad integration turns free players into a source of income. Mintegral selects ads for your audience — impressions don't annoy users and generate profit even without increasing the number of paying players.
This matters for free-to-play games, where revenue depends on the mass of active players. The profit stream appears right after launch and grows with the audience.
Reliable ad impressions
Ads load without delays even during peak loads. Players don't see “white screens”, sessions aren't interrupted — the desire to return to the game remains. You get stable earnings without user complaints and don't lose revenue due to failures. The network balances traffic itself, so problems in one region don't affect others.
Transparent analytics for decisions
In your dashboard, you can see revenue by format, country, and player segment. These numbers help adjust settings and increase profit instead of relying on intuition. Reports are generated automatically — it's always clear which mechanics work best. Transparent data simplifies reporting to investors and management.
Saving developers' time
We handle the setup of ad networks, access rights, and pre-launch checks. Your team doesn't need to study documentation — you get a ready-made solution and post-release support.
Time to the first ad is reduced from weeks to a few days, and we make changes without involving your programmer. This lets you focus on gameplay and updates.
Mintegral integration formats for different games and tasks
Each ad format affects players differently: one suits calm puzzles, another suits dynamic action games. If you overload the game with inappropriate blocks, you can lose the audience — and therefore revenue.
That's why we choose a format based on mechanics and user behavior rather than “putting everything in”.
Here are the main Mintegral options and who they suit:
| Format | Who it's for | What it gives the client |
|---|---|---|
| Rewarded video | Casual games where the player chooses when to watch | Voluntary interaction: the player gets a bonus, you get steady income without negativity |
| Interstitial ads | Games with pauses between levels or rounds | Full-screen attention during a natural break — high reach without losing interest |
| Banners | Hyper-casual games with long sessions | A steady, unobtrusive income stream that doesn't interfere with gameplay |
| Format selection | Complex projects with different player segments | Flexibility: combine options for each audience and maximize revenue |
To get the most from the integration, you can combine formats. For example, rewarded video for active players, and banners for those who drop in for a short time. We'll help you choose a scheme that doesn't reduce retention and increases profit.
How the ad integration project goes: from brief to launch
Ad integration isn't a technical detail, but a source of income that must work predictably. That's why we've structured the process so that you understand what happens at each stage, keep the timeline under control, and see results. No “we've closed the question and forgotten” — only transparent work with clear reports.
- Brief and goals — we study your game, audience, and current monetization model. We determine which ad formats will bring maximum revenue without losing player interest.
- Plan and agreement — we set deadlines, stages, and expected metrics. You get a clear plan so you understand in advance how the integration will affect gameplay and players' time.
- Implementation — we configure the Mintegral integration and supporting tools: ads appear in the right places, don't slow down the game, and don't annoy users. All settings are adapted to your project to preserve the smoothness and pace of the game.
- Testing — we test ads on different devices and scenarios. We analyze the impact on retention and revenue, and prepare a report with clear numbers.
- Launch — we publish the update and immediately monitor the first metrics. If failures or unexpected behavior appear, we quickly make changes.
- Support and optimization — after launch, we stay in touch: we regularly analyze revenue, test new formats and settings, and increase earnings without putting users at risk.
What's included in the delivery: a complete monetization package
You get a ready-to-use package, not just a line of code. Everything needed for steady ad revenue is already integrated, tested, and documented. All that's left is to accept the work and track the results.
- Working Mintegral monetization module. Ad formats are integrated into the game and configured to bring maximum revenue given current player behavior. You don't need to understand the technical side.
- Configured events and analytics. You see which ad blocks bring income and which are worth replacing. All numbers are presented clearly, without needing to study logs.
- Proven stability. The game is tested on different devices and usage scenarios: ads don't crash, don't lag, and don't prevent players from making purchases.
- Clear documentation. A description of all settings, operating logic, and possible nuances — in simple language, so your team can understand it even without a technical background.
- Launch and update instructions. A step-by-step plan for maintaining monetization after release, changing formats, and not losing revenue when updating the game.
- Post-delivery support. We stay in touch after launch: we help with questions, respond quickly, and make changes if needed. You don't face problems alone.
Case study: how we increased ad revenue in a puzzle game by 47%
One of the projects — the mobile puzzle studio Puzzle Play. The game gathered a huge audience, but ad revenue stagnated: old formats interfered with players, and impressions didn't account for when users were actually ready to watch them.
We took over monetization turnkey, without redesigning the product and without distracting the client's team.
First, we analyzed player behavior: at what point they interrupt a session, which interface elements are already overloaded, and where ads would go unnoticed.
Then we connected the Mintegral ad network and redistributed inventory in a new way: rewarded video, short pauses between levels, and banners only on the statistics screen. We tested each hypothesis on a small group of users — we didn't blindly push traffic.
Result
After two months, ad revenue grew by 47%, while player retention didn't drop. The average session time increased, and the number of completed levels stayed the same — meaning the ads didn't annoy the audience. Revenue per active user also grew, which directly affected the project's overall earnings.
The studio didn't stop at a one-time task: we continue to manage the project and update ad settings as player behavior changes. A repeat order for ongoing support is the best indicator of quality.
The client handles game design and marketing, while the entire “ad kitchen” remains under our control.
Client testimonial
“We didn't expect that a single integration could change the numbers so much. Revenue grew by almost half, and our involvement in the process was minimal. Now ads are a stable part of the business, not a headache.” — Sergey, producer at Puzzle Play studio.
What if the integration doesn't fit or breaks?
The combination “doesn't fit or breaks” is the main fear of any client before integrating ad tools. We understand: you invest in the product, and any technical hitch means lost time and missed revenue.
That's why we structure the work so that the “something went wrong” scenario is ruled out even before the first launch.
Before starting, we check Mintegral compatibility with your Unity version and the game's current modules. The tools for this have been refined on more than a hundred projects, so the risk of “we'll set it up and it won't work” is eliminated at the planning stage.
You know the timeline and guaranteed result in advance, rather than getting a surprise in the middle of development.
If the game or ads suddenly stop working after updates, we react quickly. We fix things under warranty, and we look for the cause in the combination of “our settings + your updates” rather than shifting responsibility.
You won't be left alone with an unclear error — you'll get working monetization and revenue protection.
For your peace of mind, we record our obligations in the contract: deadlines, areas of responsibility, and a guarantee on the result.
Specialists with experience in dozens of integrations protect against typical mistakes, check the load on the game, and make sure ads don't interfere with players. In the end, your job is to watch the metrics grow, not to monitor the code.
Frequently asked questions about integrating ad SDKs
Integrating ad SDKs raises questions before the start — that's normal. We've collected the ones most commonly asked before an order and answer directly: without technical fog or complicated schemes.
The main thing to know: integration happens in several stages, and you get a transparent plan and support at every step. Below are answers to specific questions from those who have already decided to integrate Mintegral ads into their game.
How long does integration take?
Usually 3 to 5 business days. The timeline depends on game complexity: the number of scenes, tools used, and configuration requirements. We set exact deadlines in the brief and don't change them without your consent.
What guarantees are there that ads won't break the game?
Before launch, we test on different devices and scenarios. We work with proven tools, so the risk of failures is minimal. We give a guarantee on the result — if something goes wrong, we fix it at our expense.
Can I integrate multiple ad networks at the same time?
Yes, that's standard practice. We set up several ad sources to increase revenue. Conflicts between networks are ruled out — everything works through proven mediation mechanisms.
How will I see the results? Will there be analytics?
You'll get access to a dashboard showing revenue, impression counts, fill rate, and other metrics. We also provide a concise report after launch so you understand how the ads are working.
What if users have problems after launch?
We stay in touch and support the project throughout the warranty period. Support responds during business hours, usually within a couple of hours. We resolve any ad-related issues quickly so you don't lose revenue.
Order ad SDK setup and start earning more
Your game brings in less than it could if the ads are integrated incorrectly or not tailored to the audience. Many owners lose up to half of their potential revenue simply because monetization isn't tuned.
We configure the Mintegral ad platform to deliver stable results on your traffic — without complex setup on your side.
To get started, you don't need to understand technical details or spend time looking for contractors. Just leave a request, and right after you reach out you'll receive:
- A consultation on game monetization — we'll figure out which ad formats suit your specific project.
- A cost calculation for the work — an accurate estimate for your task, with no hidden fees or unexpected overpayments.
- A revenue potential assessment — we'll show approximate revenue growth after integration and the payback period.
- A testing plan — we'll agree in advance on how we'll verify ad stability, load, and profitability.
- Exact launch timelines — you'll know when the game will start generating money.
- A quick start — we'll begin work immediately after your request is confirmed, without delaying for weeks.
We work remotely and handle all technical steps, while you stay informed at every stage. Leave a request on the website or in a messenger — we'll respond within one business day, calculate the cost, and suggest a convenient start time. All that's left for you is to earn income from your game.