You Are Losing Profit: Why Ogury Monetization Doesn't Pay Off
You've put months of work and budget into your game, and it brings in pennies. Does this sound familiar: Ogury monetization is connected, ads are showing, but your game's revenue is not growing — users leave, and revenue remains many times lower than expected.
The reason is almost always in the configuration, not in the platform itself. Ogury gives you tools to show in-game ads, but without proper configuration they work against you: ads appear at the wrong time, annoy players, and their price drops. As a result, monetization doesn't pay off — you lose the profit you could be earning consistently.
The problem is not that in-game ads don't work. The problem is that a standard integration doesn't account for your audience, your game's scenarios, or user behavior.
Showing banners at the most tense moment, too frequent videos, or poorly placed blocks — all of this reduces revenue and pushes players away.
We configure Ogury monetization so that it brings maximum revenue without harming the gaming experience. We analyze where ads are appropriate, select the optimal frequency and formats, and eliminate conflicts with gameplay. After such configuration, your game's revenue grows and players stay with you for a long time.
What You Get: Increased Revenue and Player Engagement
Integrating Ogury into your Unity game is a stable income and increased engagement without compromising the gaming experience. We set up ads so they appear in natural pauses and don't annoy players.
You get predictable revenue from your game: ad impressions are monetized at moments when the user is already ready to take a break, not during active action. At the same time, the player can choose whether to watch a video for a bonus or skip it.
Player engagement remains high because ads adapt to the game's scenario. Users are not forcibly interrupted, so they stay in the project longer and return more often.
Brand awareness is strengthened through campaigns from major advertisers. The game looks modern, and ads are perceived as part of the ecosystem, which increases audience trust.
Game monetization with Ogury also brings long-term leads: the collected data helps show only relevant offers, which increases click and purchase conversion. Revenue becomes stable over the long term.
We adapt the scheme to different game types. For casual projects with short sessions, we select an ad frequency that won't lose the audience. For hyper-casual games, we focus on large-format ads that deliver maximum revenue with minimal interference.
In mid-core and hardcore games, we carefully integrate ads into story pauses while preserving the atmosphere.
In the end, you get monetization that doesn't fight the gameplay but works for you: revenue grows, players stay, and the brand becomes recognizable.
Monetization and Ad Formats for Your Game
Game monetization is not just connecting ads, but choosing formats that match audience behavior. Arcades need to avoid distracting from fast sessions, hyper-casual games need to quickly increase revenue, RPGs need to preserve immersion in the story. The wrong format reduces retention, while the right one works as an additional source of profit.
We select a scheme for your specific mechanics and connect the Ogury platform, which provides revenue per thousand impressions above the market average thanks to precise targeting and unobtrusive formats.
It is especially effective in combination with Unity and integrates without compromising game performance.
| Ad format | For which project | What it gives the client |
|---|---|---|
| Banners | Arcades, hyper-casual games | Steady revenue without blocking gameplay, simple launch |
| Video ads | Hyper-casual games, RPGs | Player chooses to watch — higher retention, stable metrics |
| Offers | RPGs, strategies | Additional revenue from targeted actions, doesn't interfere with gameplay |
The table is just a starting point. We configure ad frequency, timing, and format combinations so that ads appear in pauses between levels and don't annoy players.
As a result, arcades and hyper-casual games get stable monetization without dropping metrics, and RPGs get additional revenue from offers without harming the experience. We connect everything within the agreed timeline and provide recommendations for further optimization.
How Monetization Setup Works: A Clear Work Plan
Monetization setup is not a set of scattered actions, but a clear process with fixed stages. We've broken it down into six steps so that at each stage you understand what's happening and can influence the result. It all starts with a brief and ends with the ad launch and ongoing support.
- Brief and goals. We discuss your game, audience, and suitable ad formats. We set expectations — what revenue you want to get and how ads should not interfere with players.
- Plan and approval. We propose a monetization setup scheme: where to show ads, how often, and which formats to use. We agree on deadlines and task allocation, then get to work.
- Integration with the Ogury platform. We configure the connection between the game and the ad platform, and verify that ads load correctly and don't break the gameplay.
- Testing. We run a test mode, check ad display, player response, and the absence of errors. We make edits before the entire audience sees the update.
- Ad launch. We roll out the update, monitor the first metrics, and promptly resolve any issues. You get a working source of income without dealing with technical details.
- Support and optimization. We analyze revenue and player behavior. If necessary, we change settings, formats, or ad frequency so that monetization works stably and brings in more.
What's Included in the Delivery: A Kit for Launching Ads
Instead of scattered files and instructions, you get a ready-made kit: everything is already configured, connected, and tested. This saves your developers' time and removes the risk of errors when launching ads on your own.
Specifically, the delivery includes:
- Configured ad formats adapted to the game's logic: banners, interstitials, and rewarded videos. They fit into the gameplay and don't disturb players.
- Integration with the Ogury platform — ads are connected through a verified channel, in compliance with all platform requirements.
- An analytics dashboard where you can see revenue, impression counts, and player behavior. All data is collected in one interface — no need to compile reports manually.
- Recommendations for ad placement: where and when to show ads to preserve player retention and increase revenue.
- Brief documentation for your team: how to manage settings and what to do when changes occur.
- Post-launch support: we stay in touch, help with questions, and quickly make edits if something isn't working.
- Settings updates for new game versions — so monetization doesn't break when the project changes.
As a result, you get a working monetization channel, not a set of instructions. Launch, look at the first metrics, adjust — and ads start generating revenue.
Case Study: How We Increased a Game's Revenue by 40% with Ogury
A mobile game developer came to us with a clear pain point: the game had ads, but the revenue barely covered server costs. The audience was active — people played every day, saved their progress, and shared their results. The problem was that ads were shown randomly, without considering player behavior.
We proposed connecting the Ogury platform. The platform can detect the moment when a player is open to ads — for example, after a loss or when returning to the game.
In two weeks, we completed the integration, configured ad frequency, and selected formats to match the game's logic: short rewarded videos, banners between levels, and a loading screen interstitial.
Within a month, the number of ad clicks doubled, and after two months, revenue increased by 40%. Importantly, the growth did not come at the cost of being intrusive: player retention didn't drop but even increased slightly — ads became part of the game cycle, not an obstacle.
The Outcome
The client received a stable revenue channel that continues to grow after our setup. We stayed in touch: testing new formats, monitoring platform updates, and periodically optimizing metrics. The project owner has already ordered a second game from us — the best sign of trust.
How to Choose the Right Monetization Format for Your Task?
Choosing a monetization format depends directly on two things: who your players are and how the game itself is built. If your audience is casual users who play for 5–10 minutes a day, short, unobtrusive ad inserts between sessions work well.
For hardcore players who are deeply immersed, it's more important not to interrupt the game loop — here, rewards for watching ads or bonuses for actions work better.
A mistake at this stage costs a lot: the wrong format annoys players, lowers retention, and ultimately reduces revenue.
The game type also sets the rules. In puzzles and simulators, inter-level banners or an offerwall look natural — the player chooses when to interact with ads.
In action games and racers, where dynamics matter, full-screen videos in natural pauses are better — for example, after a character's death or the end of a race.
And in hyper-casual games, where sessions are short and user flow is large, the rewarded video format works: the player watches a video and gets in-game currency. This approach increases engagement because ads become part of progress, not an obstacle.
At truetech.by, we've helped clients implement various game monetization strategies. In one project, we configured the Ogury integration so that ads appeared only at the right moments: in a casual game — between levels, in an arcade — after the end of a race.
As a result, players didn't lose interest, and ad revenue grew thanks to a higher rate of voluntary views. The key is not to "connect everything at once," but to choose a format that fits the specific game model and audience behavior.
That's why, before integration, we analyze your product: at which stage users spend the most time, where their pauses are, and which actions can be rewarded. Then we select one or two formats that deliver results without harming the gaming experience.
This way, you get stable monetization without player churn and with predictable revenue — and if your audience or game mechanics change, the strategy can be flexibly adjusted.
Common Concerns: Answers to Client Questions
Having doubts before integrating ads is normal. We've been connecting monetization to games for ten years and know that most fears are related to risks to the product, deadlines, and budget. Here are answers to the five main questions clients ask us.
Will the integration harm the gameplay?
The Ogury integration is done in a separate branch, so the current version of the game remains unchanged. Ads appear in natural pauses — between levels or after launch — without affecting controls or performance. We test every build on different devices, including low-end models.
How long does the setup take?
A typical project takes one to two weeks. The timeline depends on the number of ad slots: we can quickly integrate a single format or test several options. You get a clear schedule with stages and intermediate demos — no hidden delays.
Will it fit our budget?
The cost is fixed before we start and doesn't change during the process. You pay for a result — working monetization with predictable revenue — not for hours.
Usually the investment pays off within the first few months, and we calculate an accurate forecast based on your project's statistics before the work begins.
What happens after launch?
We don't disappear after delivery. We guarantee that the integration works correctly and continue supporting the project: updating settings for new system versions, monitoring changes in ad network requirements, and helping with reports. We stay available in a work chat or by email.
Won't ads drive players away?
We'll configure formats so they don't interfere: timed impressions, minimal frequency, and the option to close after a short view. With proper setup, retention doesn't drop and revenue grows.
If you send us a description of your audience, we'll show you concrete examples from similar projects.
Start Earning from Your Game: Order Monetization
Leave a request for monetization — and within a few days, your game will start generating the revenue that is currently going unused. We handle all the technical aspects: from integrating ad formats to tuning them to player behavior.
You don't need to understand algorithms or think about which formats won't spoil the game experience — that's our job.
When you contact us, you get:
- Quick start — we begin work on the day of your request, without lengthy approvals or waiting.
- Revenue growth — we connect ads so they bring maximum income without scaring off players.
- A fit for your audience — we test different formats and keep the ones that deliver results in your specific project.
- Respect for the user — we use Ogury tools that integrate ads gently and don't destroy the gaming experience.
- Transparent reporting — you can always see how much your game earns and which revenue sources work best.
- Support at every stage — after launch, we monitor metrics and improve settings without your involvement.
Don't put off additional revenue for later: leave a request, and very soon your game will start earning more. It takes a couple of minutes, and the result stays with you for a long time.