Developing a PC Game on Unity for Bilibili Games: Where to Start?
The first thing a client should understand: publishing a game on Bilibili Games means reaching an audience that expects a well-thought-out product, not just "something for the sake of having it." Gamers on the platform actively discuss new releases, watch streams, and share their impressions, so a raw version can close the door on a project before it even launches.
Interface bugs, unstable performance on PC, or boring gameplay — all of this immediately becomes public knowledge in the community.
Game development for Bilibili differs from a typical interactive project order: here it's important to combine quality mechanics, local context, and adaptation to the expectations of the Chinese audience.
This is no longer just a technical specification, but a marketing project in which every detail affects retention and virality. That's why it's better to entrust your game order to professionals who know the platform's specifics and know how to work with it.
Choosing a development studio is a key step that determines the fate of the release. An experienced team will ensure stable product performance, careful optimization for different PC configurations, and a clear user journey.
This reduces the risks of missed deadlines, refunds, and negative reviews at launch. If the studio has previously built projects for gaming platforms, it will guide you through all the stages faster and warn you about typical mistakes.
We help clients go from idea to launch: we analyze competitors, design gameplay, build a prototype, and support the release. It all starts with a short brief — in a few minutes we break down the task and propose a plan of action.
This is a convenient way to assess the scope of work, timelines, and risks before starting, as well as to understand how well the team fits you in terms of experience and approach.
What You Get from Professional Game Development
Professional development is not just creating a game — it's a structured process that leads to a measurable result.
You get a product ready to attract the attention of the Bilibili Games audience, retain players, and bring business value — increased recognition, expanded reach, or the launch of a new direction.
Quality is visible from the first minutes: smooth performance, a clear interface, and well-thought-out mechanics. We use professional tools, including Unity, and test the game in real-world scenarios so that unpleasant surprises don't scare off users. This reduces risks after launch and lowers the cost of fixing bugs.
Timelines are the second important point. We break the project into stages, show intermediate results, and warn about changes in advance. You always understand what's happening, and the launch doesn't turn into an endless process. In the end, you get the game by the agreed date, without crunch or loss of control.
Promotion is built into development. We make a game that fits organically into the Bilibili Games ecosystem: we think through the store page, description, and first impressions. Players find the project faster and share it — this provides free reach and new installs.
After launch, the work doesn't end. We provide technical support, monitor reviews, and offer updates that keep the audience engaged. You're not left alone with the product — you get clear accountability and partnership at all stages. That's what real quality assurance looks like.
Game Development Formats for Bilibili Games
Game Development Formats for Bilibili Games
A project for Bilibili Games can start from scratch or from an existing prototype. Some need a team that will handle the entire journey — from concept to release — while others want to quickly strengthen an existing game with new mechanics and content.
We adapt the work format to the specific task: you pay only for the stages you actually need and control the budget at every step.
Below are the main cooperation formats. They differ in scope of work but not in quality: the result is always release-ready and meets the platform's requirements.
| Format | For whom | What the client gets |
|---|---|---|
| Full-cycle development | Need a turnkey game — from idea to release | A single contractor handles concept, production, testing, and launch. You get a finished product without managing scattered vendors. |
| Game refinement | Have a prototype or released game that needs improvement | Quick addition of mechanics, levels, and content to retain players and improve retention metrics. |
| Adaptation for the Bilibili Games audience | Need to localize the game to match platform expectations | We tune difficulty, progression, and presentation to local users' tastes and add the right events and activities. |
| Post-release support | Game is launched but needs ongoing development | Prompt updates, fixes, and seasonal events — the game stays alive and generates revenue while the team handles releases. |
A flexible work format is especially important when you already work with Bilibili Games as a publisher: we quickly immerse ourselves in the platform's requirements and take over the development routine. You see intermediate results at every stage and can influence the product without losing timelines.
Game Development Stages: From Brief to Release
The workflow is clear even before signing the contract. We've refined the process across dozens of projects, so you always know what stage the game is at and what comes next.
This approach eliminates surprises in timelines and budget — which means you can be confident in the result.
- Brief and task definition. We gather the inputs: goals, target audience, key mechanics, platform, and constraints. As a result, you get a document with a clear description of the future game and a timeline estimate — before the work even starts.
- Concept and prototype. We show how the game will look and feel. You make changes to mechanics and style at an early stage — this is cheaper than reworking finished levels and saves budget.
- Development plan and estimate. We approve the stages, budget, and intermediate delivery dates. You know exactly what each step costs and when the result will be ready, instead of living by the principle of "we'll deliver it when it's done."
- Production. We create content, write code, and assemble the game. We regularly send intermediate builds so you can see progress, play the game yourself, and adjust course before the work goes final.
- Testing and polishing. We check stability, balance, and ease of controls. The game reaches launch without "surprises" — you don't lose an audience due to crashes, freezes, or confusing controls.
- Launch and support. We publish the project on your platform, track metrics, and promptly fix bugs. After launch, we stay in touch — helping with updates and future versions.
What's Included in the Development Package: Delivery Contents
The full delivery package is not just a "finished game" — it's an asset that remains your property. You get everything you need to launch, grow, and manage the product without being tied to the contractor: from source code to instructions for your team. We hand you the keys to the product so you can decide for yourself how to use it going forward.
- Game source code — the entire project, including scenes, scripts, settings, and assets. You can hand it to any development team, modify it, or extend it without our involvement.
- Ready PC builds — optimized versions that can be published immediately on Bilibili Games and other platforms. You don't need to understand the technical side of launch — you get working files that just need to be uploaded.
- Technical documentation — clear instructions for installation, server setup, administration, and updates. Your administrator or marketer can figure it out without involving developers.
- Admin panel — a convenient interface for managing the game: change events, promotions, and content, and track metrics. No need to wait for a programmer to make changes.
- Training materials for your team — short videos and text guides on how to use the admin panel, generate reports, and run updates. This removes daily dependence on us.
- Logs and version history — a transparent history of project changes and technical logs. You always see what changed and why, and if necessary, you can restore any version.
- Technical support after delivery — for an agreed period, we help with launch, answer questions, and support the first weeks of operation. You're not left alone with the product.
In the end, you get not a "black box" but a fully manageable business product. Source code, documentation, training, and support — all of this addresses the client's main fear: dependence on the studio.
After the project is completed, you decide the game's fate yourself — grow it, scale it, or use it as a foundation for new products.
Case Study: How We Launched a Game in the Chinese Market
The Chinese market is one of the most competitive in the global gaming industry: it's crucial to understand the local audience, platform specifics, and internal moderation rules.
That's why the client entrusted us with the adaptation and launch of a PC game on Unity for Bilibili Games — one of Asia's key gaming platforms. We took on the full cycle: from audience analysis and localization to technical release preparation and post-launch support.
What the Client Got
The project started with a short brief, and within five months the game appeared on the platform's storefront. In the first two weeks after release, it was downloaded more than 120,000 times, with day-7 player retention at 38% — above the genre average. The average user rating stays at 4.6 out of 5.
For the business, these aren't just numbers — they're confidence in the next step. After the successful launch, the client came back to us with a request to expand functionality and release additional content — we're still working on the game today. It's projects like these that confirm the reliability of our partnership.
"We chose a contractor not by the number of promises, but by real results. The truetech.by specialists quickly got up to speed on the platform's specifics, proposed the right monetization solutions, and delivered everything on time.
For us, this is a rare case where a developer truly listens to the task," noted the project manager on the publisher's side.
This case shows that proper adaptation to the Asian market is available not only to large studios. We help clients enter new platforms, minimizing risks and returning investment through growth in downloads and player engagement.
How to Choose a Development Format for Your Task?
Choosing a development format is the key step that determines timelines, budget, and the final result on Bilibili Games. A mistake here is costly: you can overpay for unnecessary features or, conversely, end up with a product that doesn't meet audience expectations.
That's why what matters more than "how games are made" is which format solves your specific task.
For one goal, a demonstration prototype is enough; for another, a full-fledged game with an economy and content is needed.
Each format has its own logic: a prototype lets you quickly test a hypothesis, a minimum viable version lets you launch the product and gather data, and full development lets you build a long-term project.
At the start, we discuss the business task and promotion plans for Bilibili Games with you, and only then propose a specific format that will deliver the maximum effect for your budget.
Development budget is a manageable concept. We honestly explain what can be done with the available funds and which functionality you shouldn't sacrifice. Often, the optimal solution is a staged launch: a small first version, gathering user feedback, and then scaling up. This way, you control costs and get a working product at an early stage.
Ordering a game is simple. You send a request, we analyze the task, offer several format options with timeline and budget estimates, and you choose the right one. We take on the entire journey: from concept and game design to launch and post-release support. This lets you focus on the business side rather than the technology.
Reach out with a description of your task — and together we'll choose a format that fits the budget and attracts the Bilibili Games audience. We'll make a clear plan and show first results as early as the prototype stage.
Frequently Asked Questions: What to Know Before Ordering
Ordering a game is a significant step, and before starting, you want to understand how everything will go. We've gathered answers to the most common client questions: about timelines, guarantees, communication, and rights to the result.
If your question isn't in the list, ask it during a free consultation — we'll get in touch within one business day.
How long does PC game development take?
It depends on the complexity and scope of the mechanics. After the brief, we create a plan and set the timeline in the contract — for typical projects, this is 2–4 months. You always see what stage we're at. The exact date is fixed in the contract so you can plan the release.
What guarantees are there that the game will work on Bilibili Games?
We already have successful projects for this platform, so we account for its requirements in advance. We test on different configurations and deliver a stable build that runs without surprises.
How does communication work?
A personal manager works with you. Once a week, you receive a progress report, and after each stage, a demo version for review. No "black boxes": you always know what's happening.
Who owns the rights to the game?
Completely yours. We hand over the source files and all materials after the final settlement. Upon request, we sign a non-disclosure agreement and can arrange a staged transfer of rights — as individual modules are completed.
What if changes are needed after release?
We stay in touch and help with improvements. The scope of post-release support is discussed separately and fixed in the contract, so you won't face unexpected costs.
What does development include?
The full cycle: concept, level design, programming, sound, testing, and release preparation. You get a turnkey product — no need to look for additional contractors.
Let's Discuss Your Project: Get a Timeline and Budget Estimate
Before starting development, it's important to understand the final timeline and budget — this affects your planning of the release, marketing campaign, and project payback.
We understand this, which is why we don't hide estimates behind lengthy negotiations: you submit a development request, and within a few days you get a transparent cost estimate and a work schedule tailored to your scope.
The consultation is free and comes with no obligation. You tell us about the idea, target audience, and platform — for example, a PC game for Bilibili Games — and we'll suggest realistic options for budget and timelines. No hidden terms: you see in advance what you're paying for and what you get.
After reaching out, you'll receive:
- A preliminary cost and timeline estimate for your project.
- An assessment of the idea: how viable it is and what would strengthen player interest.
- Recommendations on key mechanics and monetization for the target platform.
- A clear development stage plan — from prototype to release and support.
- An understanding of the risks and how to minimize them before work begins.
- Answers to any questions about the process, team, and game rights.
Don't put the project off: submit a development request via the form below or in a messenger — we'll respond within one business day, clarify the details, and prepare an estimate.
Start with a short consultation, and within a few days you'll have a clear picture of the timeline and budget.