Competitors are taking your customers with games on Epic Games Store
Audiences are spending more and more time with digital entertainment. Epic Games Store is one of the key platforms where users don't just hang out on social media—they actively spend money on games.
If your brand isn't there, competitors get direct access to your target audience without you even being involved.
A game on Epic Games Store is not just a way to entertain people—it's a full-fledged brand promotion channel. Unlike an ad that users scroll past, a game is something they choose themselves and engage with voluntarily.
This creates a strong emotional connection with the product and builds deep loyalty that no banner can achieve.
Not having a game on Epic Games Store means losing reach and influence. Competitors who have already invested in development are the first to claim the niche, the first to be featured in curated lists, and the first to become "one of us" to gamers.
Your brand is left out of discussions and recommendations, which means you lose both existing and potential customers.
Developing a game for Epic Games Store and building a proper game marketing strategy can fix this. We create a product that solves a business problem: increasing reach, growing awareness and bringing the audience back.
It's important not just to release a game but to integrate it into your overall promotion strategy so every launch works for the brand.
That's exactly what we do—we help companies claim their place on a platform where customers are ready to pay. You get not just a game but a long-term audience engagement tool that pays for itself and keeps working after release.
Benefits of a brand game: reach, leads and recognition
A brand game isn't just entertainment; it's a full-fledged marketing tool that works around the clock, with no breaks or weekends.
By placing it on Epic Games Store, you get access to a platform with a multi-million audience that is already used to downloading games and paying for experiences.
Unlike a typical ad banner, a game engages people in the experience, and they choose for themselves whether to spend 20 minutes or two hours with your brand.
The main business benefit of a game is audience reach that standard tools can't deliver. Each player doesn't just see your logo; they interact with it and remember the gameplay, characters and story.
Players share screenshots and achievements on social media—every launch of the game turns into a cascade of brand mentions without additional ad spend. What's more, the reach isn't a one-time thing: you can support the game with updates and bring users' attention back again.
Leads for your business are the second key benefit, and they're often underestimated. Inside the gameplay you can naturally embed registration, a survey, a loyalty program or an invitation to an event.
A person gives their contacts not for a banner, but for real value: a new level, a unique character or a chance to enter a drawing. These leads are far warmer than leads from regular advertising, because the person already enjoys the product and feels positive about the brand.
Brand awareness grows through associations: after a vivid, engaging game, your product becomes firmly linked to positive emotions. This boosts loyalty among existing customers and helps attract new ones.
As a result, key business metrics improve: repeat purchase rate, number of recommendations and the time customers spend with your brand. Launching a game is an investment in long-term growth that pays off both through direct leads and a stronger reputation.
Game development formats: choose the right one
A game can be a quick demo, a full release or a large-scale project with online modes—so we've split the work into three formats.
You choose the scope, timeline and budget, and we shape the game for Epic Games Store and your specific business goal: test an idea, enter the platform or build long-term monetization.
Below are the standard development formats. They help you understand what goes into a game order, how the game development price is structured and what game budget to plan for a specific goal.
Three formats — from idea to release
| Format | For whom | What it gives the client |
|---|---|---|
| Demo version | For testing a game idea and collecting feedback | Fast launch, minimal investment, clear demand assessment before full development |
| Standard game | For entering Epic Games Store | Full-fledged product with levels, story and achievements, ready for publication and player acquisition |
| Premium project | For long-term monetization and audience retention | Large-scale game with online modes, regular updates and post-launch support |
If none of these formats matches your task, that's not a problem. You can combine formats: start with a demo, test player reaction and then expand it into a full release.
During a free consultation, we'll help you choose the right format for your game budget and show you how to get the maximum return from it.
How game development works: 7 steps
To get your game on Epic Games Store and start generating profit, you need a clear process with no surprises. We structure the work so you can see results at every stage and keep control of the timeline. Below are seven steps the project goes through from idea to release and ongoing support.
- Brief and idea audit. We lock in goals, target audience, key mechanics and timelines. You get a plan where it's clear in advance what will be ready and when.
- Game design and prototype. We develop the scenario and test whether the game will be engaging. At this stage, changes are easy to make without extra costs.
- Development and build. We create graphics, sound, controls and all game systems. The result is a playable version you can already show and test.
- Testing and polishing. We find and fix bugs, optimize performance and fine-tune difficulty balance. You get a stable version with no crashes or nasty glitches.
- Launch preparation. We prepare the Epic Games Store page: description, screenshots, trailer and storefront design. This directly affects whether players want to install the game.
- Game launch. We publish the release version, pass moderation and monitor the rollout. By this point everything has been checked, so the release goes smoothly.
- Support and updates. We monitor player reviews, quickly release patches and new content. The game stays alive and keeps attracting audience attention.
This approach has already proven itself: clients receive the game on time and with a clear development plan. You stay focused on your business while we handle all technical matters—from the first build to Epic Games Store publishing and ongoing support.
What's included in a turnkey game delivery
Turnkey game development means delivering a finished product, not just a set of source files. You get everything needed to launch on Epic Games Store, attract players and support the game going forward. The project includes:
- Gameplay and mechanics — polished scenarios, difficulty balance and responsive controls. The game fully matches the original concept.
- Graphics and visual style — from sketches to final scenes, animations and effects. A cohesive look that sets the product apart from competitors.
- Audio — music and sound effects that create atmosphere and amplify the emotions of the game.
- Platform integration — setting up installation, updates, licenses and achievements. Players can easily find the game and launch it without errors.
- Testing and optimization — verification on different computers, bug fixing and performance tuning. Users won't run into crashes or freezes.
- Game documentation — player guides, mechanic descriptions and instructions for the support team. Everything you need to run the project comfortably.
- Source materials and rights — all created files, projects and usage rights. You remain the full owner and can develop the game independently.
These seven items cover the full cycle: from an idea to a working product in the store. You get not just a game, but a ready-to-use business asset.
Case study: how a game brought a client thousands of leads
Standard ways to collect contacts—surveys, forms, email campaigns—are getting weaker responses. Audiences are tired of repetitive formats and want an engaging, memorable experience.
Game marketing solves this better than anything else: a game holds attention, triggers emotions and naturally guides players toward the desired action—a lead form, registration or purchase.
Here's a real-life business game development case. Our client—the organizer of an annual exhibition—faced the problem that visitors quickly left the booths and almost never left their contacts. truetech.by suggested not another quiz but a story-driven quest built right into the event program.
Players followed a route through the booths, completed tasks tied to exhibitors' products and earned points for each contact. Development took two weeks, and at the event, all 450 guests took part.
The average time spent in the game was 12 minutes, during which each person managed to visit 6–7 booths instead of the usual two.
The result exceeded expectations: a base of 2,300 leads for the next exhibition—four times more than the previous survey. Conversion to lead reached 38%—three times the industry average.
The viral effect also kicked in: every third participant posted photos of their in-game achievements on social media, giving free reach of several thousand views.
What's more, the game paid for itself before the launch: exhibitors paid for integration into the story, and the client got measurable data on visitor behavior. A repeat order came in on the last day of the exhibition—now we're making a series of games for all future events.
This is a vivid example of how game marketing solves business challenges: lead generation, audience retention and growing awareness. If you want your event to be remembered and deliver measurable results, start with a short conversation about your goal. We'll suggest a game format and show how it fits into your marketing.
How to choose the right game format for your task?
Before we talk about genres and graphics, it's worth answering one question: what should the game do for your business? Technical specs and engines are secondary—the task you're solving comes first.
That's what determines the project: a short promotional mechanic, a full-fledged product for building a loyal audience, or a tool for holding attention on the storefront.
If you need to engage customers at an exhibition or presentation, a simple but vivid game with fast onboarding is a good fit—so people start playing within the first few seconds.
If the goal is to give people a reason to return to your site or app regularly, we build in deeper game economy, progression and a reward system.
When the game is supposed to sell a product or service, we build the gameplay around your key advantage—so the solution is remembered through action, not text on a screen.
The right format is always a compromise between the desired effect and speed to launch. We select it during the brief based on your audience, season and promotion channels.
For example, for mass reach it makes sense to create a simple mechanic that works great on social media and in email campaigns. For deeper engagement with your target audience—a longer story with character or narrative development.
In any case, the project is handled by a team that knows how to take an idea to a stable build in a digital distribution store.
If you plan to distribute the game through Epic Games Store, we design the integration with platform services in advance so players receive bonuses and achievements without any glitches. This isn't a technical detail—it directly affects your product's reputation.
The main thing is not to be afraid to ask questions and not to look for a one-size-fits-all template. We help you choose a format that will work toward your specific goal, and we do it during a short joint brief.
Tell us who you want to engage and what result you'd consider success—and we'll propose a solution that pays back your investment.
Addressing common doubts about ordering a game
Ordering a game is a responsible step, so doubts are natural: what if players don't like the game and the investment doesn't pay off? We don't make empty promises—we structure the work to keep risks minimal.
Below are answers to the most common questions and concerns about development. If your question isn't on the list, ask us directly—we'll answer honestly and to the point.
What if the audience doesn't take to the game?
Nobody can give a 100% guarantee of success. But we reduce the risk: we analyze competitors, build a prototype and test it on real players. Anything that gets boring is changed before release—early edits are inexpensive.
How do you guarantee deadlines?
We lock stages and dates into the contract. Every two to three weeks, you see a working version and accept it. Payment happens after acceptance, not for promises. If there's a risk of delay, you're the first to know and you take part in solving it.
What if the game is poorly received after launch?
Before release, we run a focus group: we record real players' behavior and find "boredom moments." After launch, we stay close: we quickly fix critical issues and ship updates while the audience—and you—are still feeling the excitement.
Create your own game for Epic Games Store today
When a business decides to order a game, the main question is what exactly you'll get and when you'll see the first result. We've structured the process so turnkey game development is transparent: you control the timeline, budget and quality at every stage.
Immediately after submitting your request, you get a clear plan and a team that is accountable for the result.
Here's what's included in working on your Epic Games Store project:
- Project roadmap: stages, deadlines, responsible people and checkpoints.
- Genre and mechanics selection based on your audience and business task.
- Game session prototype—you see how the game looks, moves and feels.
- Weekly progress reports: what's done, what's in progress, what's next.
- Personal dashboard with all documents, approvals and build versions—nothing gets lost.
- Publication preparation: store page, screenshots, description and keywords.
Every item is designed to make creating a game for business deliver a clear result—attract customers, build a community and strengthen brand awareness. We don't just write code; we take responsibility for making the game happen and getting it to players.
Book a free consultation—we'll discuss your task and give you a timeline estimate. If the project is a good fit, we'll prepare a concept and cost estimate within two days.
After that, you'll be able to launch on Epic Games Store with a finished product, rather than an endless development process.