Integrating Adjust analytics into a mobile application

Integrating Adjust analytics into a mobile application

Adjust — MMP (Mobile Measurement Partner) with strong position in European and Asian markets. Like AppsFlyer, main task — install attribution and in-app events. Choice between Adjust and AppsFlyer often determined by advertising partners: some DSPs and networks prefer working through Adjust.

SDK connection

iOS via Swift Package Manager — package adjust/ios_sdk:

import Adjust

// AppDelegate
func application(_ application: UIApplication,
                 didFinishLaunchingWithOptions launchOptions: [UIApplication.LaunchOptionsKey: Any]?) -> Bool {
    let config = ADJConfig(
        appToken: "YOUR_APP_TOKEN",
        environment: ADJEnvironmentProduction
    )
    config?.logLevel = ADJLogLevelError
    config?.delegate = self

    Adjust.appDidLaunch(config)
    return true
}

Important: ADJEnvironmentSandbox vs ADJEnvironmentProduction — in sandbox, traffic doesn't reach production statistics. Common mistake — release with Sandbox.

Android:

implementation("com.adjust.sdk:adjust-android:4.+")

val config = AdjustConfig(this, "YOUR_APP_TOKEN", AdjustConfig.ENVIRONMENT_PRODUCTION)
config.setLogLevel(LogLevel.ERROR)
Adjust.onCreate(config)

On Android additionally need AdjustLifecycleCallbacks in Application.onCreate() or manual calls to onResume/onPause in each Activity.

Event tracking

In Adjust, each event created in the dashboard gets unique Event Token — four-character code (abc123). Code used when calling SDK:

let event = ADJEvent(eventToken: "abc123")
event?.addCallbackParameter("product_id", value: "sku_789")
event?.addCallbackParameter("category", value: "electronics")
event?.setRevenue(990.0, currency: "RUB")
event?.setOrderId("order_\(orderId)") // deduplication
Adjust.trackEvent(event)

setOrderId — critically important for e-commerce: prevents duplicate purchase event on retries (e.g., from network request retry).

SKAdNetwork on iOS 14+

Adjust manages conversion values automatically through dashboard configuration. Encoding scheme determined in Adjust Suite — there you set which events and their sequence encode in 6 bits:

// ATT request should be before start() or right after
Adjust.requestTrackingAuthorization { status in
    // status: ATTrackingManager.AuthorizationStatus
}

Without requestTrackingAuthorization on iOS 14.5+ IDFA inaccessible, and attribution will work only through SKAdNetwork (aggregately, with up to 72-hour delay).

Deeplink attribution

// Universal Links
func application(_ application: UIApplication,
                 continue userActivity: NSUserActivity,
                 restorationHandler: @escaping ([UIUserActivityRestoring]?) -> Void) -> Bool {
    if userActivity.activityType == NSUserActivityTypeBrowsingWeb,
       let url = userActivity.webpageURL {
        Adjust.appWillOpen(url)
    }
    return true
}

// URL Schemes
func application(_ app: UIApplication, open url: URL,
                 options: [UIApplication.OpenURLOptionsKey: Any] = [:]) -> Bool {
    Adjust.appWillOpen(url)
    return true
}

Adjust vs AppsFlyer: practical choice

What's included in the work

• SDK connection (iOS/Android/Flutter)
• Environment setup for debug/release builds
• Event token creation in dashboard + code integration
• ATT and SKAdNetwork configuration for iOS 14+
• Deeplink and Universal Links
• Testing through Adjust Testing Console

Timeline

Basic attribution with events: 1–2 days. With deeplink and SKAdNetwork: up to 3 days. Cost calculated individually.