Publishing Android App to Samsung Galaxy Store

NOVASOLUTIONS.TECHNOLOGY is engaged in the development, support and maintenance of iOS, Android, PWA mobile applications. We have extensive experience and expertise in publishing mobile applications in popular markets like Google Play, App Store, Amazon, AppGallery and others.
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Development and support of all types of mobile applications:
Information and entertainment mobile applications
News apps, games, reference guides, online catalogs, weather apps, fitness and health apps, travel apps, educational apps, social networks and messengers, quizzes, blogs and podcasts, forums, aggregators
E-commerce mobile applications
Online stores, B2B apps, marketplaces, online exchanges, cashback services, exchanges, dropshipping platforms, loyalty programs, food and goods delivery, payment systems.
Business process management mobile applications
CRM systems, ERP systems, project management, sales team tools, financial management, production management, logistics and delivery management, HR management, data monitoring systems
Electronic services mobile applications
Classified ads platforms, online schools, online cinemas, electronic service platforms, cashback platforms, video hosting, thematic portals, online booking and scheduling platforms, online trading platforms

These are just some of the types of mobile applications we work with, and each of them may have its own specific features and functionality, tailored to the specific needs and goals of the client.

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Publishing Android App to Samsung Galaxy Store
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Publishing an Android App to Samsung Galaxy Store

Samsung Galaxy Store comes pre-installed on all Samsung devices and remains the second most-used store for Android's Samsung audience. A separate distribution channel is especially relevant for apps optimized for Galaxy devices: using S Pen API, DeX mode, Galaxy Watch, or Samsung Health features.

Developer Registration

Account is created at seller.samsungapps.com. Two types available: Individual (free) and Enterprise (extended features, company verification). For publishing commercial apps with payment integration, an Enterprise account is required.

Registration is straightforward — Samsung doesn't require the strict verification like Huawei. Account is activated within a few hours.

APK Preparation

Samsung Galaxy Store accepts both APK and AAB. Technical requirements:

  • Minimum targetSdkVersion: regularly updated, follow current requirements in Seller Portal
  • arm64-v8a support is mandatory
  • APK size: up to 4 GB
  • If the app uses Google Play Services — works without changes, Samsung devices ship with GMS

Key difference from Huawei: Samsung devices fully support GMS, so an existing Android app publishes without service adaptation.

Categories and Metadata

In Seller Portal — standard set: title (up to 100 characters), description, screenshots (JPEG/PNG, minimum 480×800 px), icon 512×512 px.

Samsung specifics: you can add tags Galaxy (optimized for Galaxy devices), DeX (works in Desktop mode), Wear OS (if there's a Galaxy Watch companion app). These tags improve filtering in Galaxy Store search.

Review and Publication

Samsung review takes 1–3 business days. Checks:

  • Description matches functionality
  • Privacy Policy present
  • Absence of copyright violations
  • Main scenarios work (Samsung provides test devices via Samsung Remote Test Lab for verification)

Samsung Remote Test Lab — useful tool. Allows testing an app on real Samsung devices (Galaxy S-series, Tab, Fold, Z Flip) through a browser without buying physical hardware. Available free with developer account.

Samsung Galaxy Store Promotions

Unlike Google Play, Galaxy Store offers editorial promotion through Samsung campaigns: Featured Apps, New & Updated, Galaxy Exclusive. Applications are submitted through Seller Portal → Promotions. Free, but requires quality and Galaxy device compatibility.

Monetization

Samsung In-App Purchase SDK (com.samsung.android.sdk.iap) is an alternative to Google Play Billing. If an app already uses Google Play Billing, it cannot directly use Samsung's for Galaxy Store — either use Samsung IAP or external payment systems (allowed for physical goods and services).

For digital content — Samsung IAP is mandatory, similar to Apple/Google rules.

Process

Register account, create listing in Seller Portal.

Prepare APK/AAB with correct metadata.

Test on Samsung Remote Test Lab if needed.

Upload, fill screenshots and description, submit for review.

Timeline Estimates

Publishing a ready app — 1–2 days (including review). With testing on Galaxy devices via Remote Test Lab and revisions — additional 1–2 days.