Setting up Yandex.Metrica goals on 1C-Bitrix

Setting Up Yandex.Metrica Goals on 1C-Bitrix

Metrica offers two types of goals: JavaScript events (you call ym(id, 'reachGoal', 'target') yourself) and auto-goals (button clicks, form submissions, link clicks — Metrica detects these automatically). Auto-goals are unreliable on 1C-Bitrix sites with AJAX components: Metrica does not always see dynamically rendered elements. For accurate conversion tracking, JavaScript goals must be configured manually.

Counter ID and goal triggering

The Metrica counter code contains ym(XXXXXXXX, 'init', {...}). After initialization, a goal is reached by calling:

ym(XXXXXXXX, 'reachGoal', 'IDENTIFIER');

The identifier (IDENTIFIER) is defined in the Metrica interface when creating a goal, with type "JavaScript event".

Connecting to 1C-Bitrix events

Order placement. The sale.order.ajax component fires BX.onCustomEvent('OnSaleOrderComplete', ...) after a successful order creation. Intercept it:

BX.addCustomEvent(document, 'OnSaleOrderComplete', function(data) {
    ym(XXXXXXXX, 'reachGoal', 'ORDER_COMPLETE', {
        order_id: data.ORDER_ID,
        order_price: data.PRICE
    });
});

Feedback forms (bitrix:main.feedback, web forms from the form module):

BX.addCustomEvent('onWebFormSuccess', function(form) {
    ym(XXXXXXXX, 'reachGoal', 'FORM_SUBMIT');
});

For the older bitrix:form.result.new component, the submission event is a form submit on elements with class .bx-form, handled via event delegation on document.

Add to cart — the catalog.element component fires BX.onCustomEvent('OnSuccessAdd2Basket', ...) when the button is clicked:

BX.addCustomEvent('OnSuccessAdd2Basket', function(item) {
    ym(XXXXXXXX, 'reachGoal', 'ADD_TO_CART');
});

Composite goals

Metrica supports composite goals — a chain of steps. For the checkout funnel, 3–4 steps are configured:

The first two steps can be covered by a URL condition in the Metrica interface (goal type "Page visits"), steps 3 and 4 — only via JavaScript.

Verifying goal firing

In the Metrica interface: Debug → Check data submission — shows events in real time. In the browser, check the Network tab for a request to mc.yandex.ru/watch/ with the parameter rn=reachGoal....

What we configure

• Goals by type: order, form, cart, phone number click
• Integration with 1C-Bitrix AJAX component events via BX.addCustomEvent
• Composite goal for the checkout funnel
• Visit parameter passing for segmentation (UTM, device type)