Bitrix24 Tariff Consulting – Selecting the Optimal Plan

We've repeatedly encountered situations where a company buys the Professional plan for 50 employees, only to find a month later that CRM marketing goes unused, business processes aren't needed, and all that was required were tasks and cloud storage — which are available on a plan half the price. Or the reverse: they opt for Basic, hit the limit on funnels and automation, and pay for customizations that would be included out-of-the-box on a higher plan. Choosing the wrong tariff means either overpaying or facing artificial limitations that slow down operations. Over years of Bitrix24 implementations, we've conducted over 100 consultations on tariff selection and know how to avoid these pitfalls. Selecting the right tariff saves up to 40% on license costs.

The first step is to determine which Bitrix24 modules will be used: CRM, tasks, document flow, telephony, open lines. This dictates whether you need the business process designer (available only from Professional) or CRM robots (available from Standard). Storage volume is also critical: for active document flow, the 24 GB on Basic may fall short.

The goal of a consultation is not just to name a tariff but to justify the choice considering current needs and growth plans. We analyze your business processes, number of users, required integrations, and budget, and only then make a recommendation.

Which Bitrix24 Tariff Suits Your Company?

Tariff selection isn't done "by eye" or based purely on budget. Key factors:

• Number of users: Each tariff has a user limit. Exceeding it requires upgrading.
• CRM functionality: Funnels, robots, triggers, custom fields, CRM marketing — availability depends on tariff.
• Automation: Business process designer vs CRM robots is a major differentiator.
• Storage: Cloud disk size; critical for companies with heavy document flow.
• Integrations: REST API, marketplace, open lines — limits and availability.
• Administration: Access rights, company structure, audit log.

Tariff Comparison

Bitrix24 offers five main tariffs. Below are key differences across functional blocks.

Users and Storage

"Free" — unlimited users, but only 5 GB storage. Suitable for testing or a micro-team without file needs.

CRM

The key dividing line is Standard vs Professional. Standard covers the needs of an average sales department. Professional is needed if you have: multiple funnels, complex automation, CRM marketing, inventory accounting.

Automation and Business Processes

The business process designer is available only on Professional and Enterprise. It is a tool for custom automation: document approval, leave requests, procurement. If your company needs automation beyond the CRM pipeline, Professional is essential.

Communications and Open Lines

Channels are available on all tariffs, but the number of open lines (queues with routing) is limited. If you handle inquiries from different sources with distinct routing, you need Standard or higher.

Typical Selection Scenarios

• Startup, 3–5 people, needs CRM and tasks: Basic. One sales funnel, basic robots, 24 GB storage. If budget is tight, Free is an option but with automation limitations.
• Sales department, 10–30 people, several business lines: Standard. Multiple funnels, advanced robots and triggers, smart processes. Sufficient for complex CRM logic without the business process designer.
• Company with internal processes: document flow, approvals, requests: Professional. The business process designer is key. Plus unlimited funnels, CRM marketing, inventory accounting.
• Large enterprise, 250+ employees, multiple branches: Enterprise. Extended access rights, multi-branch structure, audit log, increased API limits, dedicated support.

Migration Between Tariffs

Upgrade: Can be done anytime via the admin panel. All data is preserved, features unlock instantly. Downgrade: More complex.

• If the current number of users exceeds the new tariff's limit, you must deactivate "excess" users before downgrading.
• Business processes created on Professional will stop executing on Standard.
• CRM marketing campaigns will halt.
• Data is not deleted, but access to features is blocked.

Recommendation: Before downgrading, audit the used features to avoid losing critical automation.

How We Consult on Tariff Selection

1. Needs assessment: We analyze: number of employees, departments, processes to automate, document volume, integrations with external systems.
2. Feature mapping: We map needs to tariff capabilities. Identify must-have (without which work is impossible) and nice-to-have.
3. Recommendation: Specific tariff with justification. If needs are borderline, we describe both options with trade-offs.
4. Growth plan: If the company is growing, we recommend a tariff with buffer or plan a transition point.

What You Get

• Detailed analysis of team needs and business processes.
• Tariff comparison tailored to your situation.
• Concrete recommendation with justification.
• Migration plan for switching between tariffs.
• Assessment of necessary customizations to compensate for chosen tariff limitations.

Years of experience and over 100 projects guarantee accurate selection. Contact us to get a consultation on Bitrix24 tariff selection. We will analyze your processes and propose the optimal option. Request a consultation — we will assess your project in one day.

For more details on current tariffs, see the official documentation.