Picture this: a manager grabs an inquiry from chat, enters items into a spreadsheet, calls to clarify the address—with 5 orders this is tolerable, with 50 it's chaos. We often see this pain point with clients, and the solution is almost always the same—set up a CRM Store in Bitrix24. Our expertise in bitrix24 store setup and order automation bitrix24 ensures that your crm store bitrix24 operates efficiently. This product links the catalog, cart, payment, and delivery into a single CRM deal. Order processing time drops by 5–7 times, and the conversion to payment increases by 20–30%. Savings on manual labor reach 70%, as confirmed by our projects.
What is a CRM Store
Bitrix24.Store is a module built into CRM. A bitrix24 store setup involves configuring the crm store bitrix24 to handle order automation bitrix24. It doesn't replace a full-fledged site on 1C-Bitrix, but it covers key e-commerce scenarios: product catalog, order intake, online payment, delivery calculation. An order is created from a CRM deal—items are pulled from the catalog, payment and delivery are handled inside the deal card.
It's available on Standard and higher tariffs, with full automation features on Professional and Enterprise. We recommend Professional for companies with a daily turnover of 50+ orders—the difference in processing speed is clear.
How Order Automation Works: Step by Step
- Creating a deal — the client leaves a request (form, chat, call), the deal automatically enters the 'Store' funnel.
- Selecting products — the manager adds items from the catalog, the system validates stock via REST API request to the warehouse management system (WMS).
- Payment — an automation robot triggers an API webhook to send a payment token via email (YuKassa, invoice, etc.). After confirmation, the deal moves to 'Paid' stage.
- Delivery — an automation robot transfers the order to CDEK or Russian Post via API, and the status is tracked in the deal via JSON payloads.
- Completion — the client receives a notification, the deal closes, data goes to 1C.
Using event-driven architecture, these robots react to stage changes in the deal funnel.
Product Catalog: Sections, Variations, Properties
Setup starts by dividing products into sections. Each section is a category in CRM → Products. A product card includes name, SKU, photo, price in currency. Variations (size/color) are entered as separate lines with their own price and stock. Properties are metadata fields for faceted filtering: material, brand, warranty period.
Import from Excel/CSV — bulk upload with custom field mapping and deduplication logic. Be sure to check SKUs—duplicates break stock. We implement idempotency keys to prevent duplicate payments. For catalogs up to 5,000 items, import takes 2–3 hours.
Payment Systems: What We Connect
| System | Features |
|---|---|
| YuKassa | Cards, wallets, SBP. RESTful API integration with OAuth2, includes acquiring contract |
| Robokassa | 15+ methods, good for international payments |
| Bank acquiring | Via bank module, requires merchant terminal |
| Invoice for payment | PDF document with details, generated from deal |
| Payment link | Sent to client in chat/SMS — payment without registration |
Setup via CRM → Store → Payment Systems. Provide API keys, webhook URLs. After payment, deal status updates automatically.
Delivery: Fixed, by Zones, via API
- Fixed — single price or free above threshold.
- By zones — different rates for regions (list of cities/countries).
- Integration with CDEK and Russian Post — via marketplace modules, cost calculated via API using dimensional weight and postal code.
Delivery status updates are synchronized via JSON payloads in the deal card; the manager sees it in the card. On status change, robots can be triggered—e.g., notify the client of arrival.
Why a CRM Store is Better than a Standalone Online Store
A CRM Store is set up 3–5 times faster than a full site on 1C-Bitrix: 5–10 days vs. 4–8 weeks. Implementation cost is 60–80% lower, and automation (robots, business processes, funnel) is already built into CRM. For B2B or small e-commerce, it's the ideal balance of speed and capabilities. According to official Bitrix24 documentation, time savings reach up to 80% in order processing.
Work Stages and Timelines
| Stage | Duration |
|---|---|
| Business process analysis and design | 1–2 days |
| Catalog import (up to 5,000 items) | 1 day |
| Connecting payment systems (1–3) | 1–2 days |
| Delivery integration | 1–2 days |
| Funnel and robot setup | 1–2 days |
| Testing and training | 1–2 days |
What's Included in a Turnkey Solution
We provide:
- Fully configured product catalog (up to 5,000 items in one import).
- Connection of 1–3 payment systems (with test transactions).
- Integration of one delivery service.
- CRM funnel of 5 stages with robots (confirmation, payment, shipment, delivery, completion).
- Automatic customer notifications (SMS, email) at each stage.
- Documentation of settings and manager training (2-hour webinar).
- Two weeks of technical support after delivery.
Estimated timeline: from 5 to 15 business days. The cost starts from $1,200 for a basic setup (catalog up to 500 items, one payment system, one delivery method). For a full solution with 5,000 items and three integrations, the investment is around $3,500. Clients typically save $2,000–$5,000 annually by reducing manual order processing. The cost is calculated individually—depends on catalog volume, number of integrations, and automation complexity. Get a consultation: we'll analyze your processes and propose a solution.
More about tariffs
For full automation (robots, business processes, custom funnel), Professional or Enterprise tariff is required. On Standard, basic functionality is available but with limitations. We'll help select the optimal tariff for your sales volume.Why Us
We've been implementing Bitrix24 solutions for many years, with over 50 completed projects. We use only licensed modules. We use event-driven design to ensure scalability. We guarantee stable operation—testing every scenario before delivery. Order a CRM Store setup and get 2 hours of free training for your managers.
Contact us to discuss the details of your project and get a timeline and cost estimate.