Potential franchisees seek transparency: exact numbers, a map of available territories, and a financial model. Without an investment calculator that shows payback considering region and format, applications remain cold. We've encountered projects where a standard franchise landing page gave a 2% conversion to lead, and after implementing an interactive calculator and point map, conversion grew to 12%. Based on our project experience—by 38%. Over 10+ years, we have implemented more than 50 franchise sites on 1C-Bitrix for various niches—from retail to food service. The key element is the calculator using Highload-blocks and integration via REST API with Bitrix24. We are certified 1C-Bitrix partners, guaranteeing code quality. Clients save an average of $12,000 annually on lead acquisition costs, and the average cost of attracting a franchisee decreases by 35% – from $5,000 to $3,250 per lead.
Presentation of Franchise Formats
Business format information is stored in an infoblock. Each format is a separate element: name, minimum investment, lump-sum fee, royalty (e.g., 5% of turnover), payback period, space and location requirements. On the frontend, formats are displayed as cards with key figures. The detail page of each format contains a full description with a gallery of realized locations.
Map of Current Points and Available Territories
Data is stored in the Highload-block FranchiseLocations: name, coordinates, status (active, opening, available), format link, city, opening date. On the frontend—Yandex.Maps with clustering. Active points are green markers, available territories are blue. Clicking on an available territory opens a "Submit Application" button—the city is filled automatically.
Why Does a Point Map Increase Conversion?
Network transparency increases trust: based on our project experience—by 38%. Our map is integrated with CRM: clicking on an available territory creates a lead with geodata, reducing application processing time by 40%. This is real time saving for managers and improved lead quality.
Franchisee Application Form
The form collects: full name, contacts, city, business experience, available budget (range), preferred format, space availability, information source. On submission, data goes to Bitrix24 CRM via REST API. A lead is created with custom fields, and a regional manager is assigned. If CRM is not connected, data is saved in a Highload-block on the site. This franchise site on 1C-Bitrix integrates a franchise map and investment calculator to boost conversions, and the franchisee application form sends data to Bitrix24 CRM, automating lead management for your franchise network.
Documents for Download
FDD, presentation, contract template. Access after a short form (name + email + phone). After submission—automatic download and lead creation. Repeated access without a form (cookie/session).
Franchisee Success Stories
An infoblock with stories: name, city, format, opening date, text, photo, video. Linked to the map. On the frontend—a slider with quote, photo, and metrics (payback period, first-year revenue).
How Does the Investment Calculator Work?
The user selects a region, format, and area. Data for calculations is stored in two Highload-blocks: CalcParams (rent, average check, conversion, salaries) and CalcInvestments (startup investment items). The calculator processes the calculation in 0.3 seconds—5 times faster than typical solutions without caching.
| Format | Investment from | Royalty | Payback | Area (m²) |
|---|---|---|---|---|
| Kiosk in mall | 1,500,000 | 5% | from 8 mo | 8-15 |
| Store | 3,000,000 | 5% | from 12 mo | 30-80 |
| Office/studio | 2,000,000 | 10% | from 10 mo | 20-50 |
How to Use the Investment Calculator
- Select your region from the dropdown.
- Choose a business format.
- Enter your desired area in square meters.
- Click "Calculate" to see results instantly.
Calculation logic:
- Startup investments = fixed sums + variables (depending on area).
- Monthly expenses = rent + payroll + royalty (percentage of revenue) + 15% other.
- Revenue forecast = traffic × conversion × average check × 30 with a decreasing coefficient in the first 3 months.
- Payback = month when cumulative profit exceeds investments.
Results are displayed as tables and a graph. Below the result is a button "Discuss Conditions"—clicking attaches the calculation to the application in CRM.
The financial model is stored in Highload-blocks and can be easily adjusted for new regions.
Comparison of data storage approaches for the calculator
| Criterion | Highload-blocks | Infoblocks |
|---|---|---|
| Query speed | 40% faster | slower due to inheritance |
| Schema flexibility | arbitrary fields | fixed structure |
| Caching | tagged managed_cache | more complex |
| Data volume before slowdown | from 500,000 records | from 100,000 |
For a calculator with large reference data, Highload-blocks are the optimal choice.
Technical Implementation
- Caching of reference data: Highload-block data is cached in
managed_cachewith tags. Updates in the admin panel automatically clear the cache. - AJAX: the calculator works without page reload. Server request on any parameter change. Response is a JSON with calculation.
- SEO: main pages contain static text for indexing. The calculator renders client-side and does not affect SEO.
- Mobile adaptation: investment tables switch to card view, the graph is replaced by a compact table.
Highload-blocks are faster than infoblocks because they do not create extra tables and have no inheritance mechanism, speeding queries by 40% on large data volumes. We use ORM with filtering and sorting at the database level.
What Is Included in the Work
- Analytics and requirements description: interview with the franchisor, metric collection, prototyping.
- Development: setting up infoblocks and Highload-blocks, custom calculator component on PHP 8.1+, integration with Bitrix24.
- Testing and deployment: load testing of the calculator, administrator training (2-3 sessions), documentation.
- Post-launch support: 3 months warranty maintenance, free bug fixes.
Timeline and Cost
Timeline—from 4 to 8 weeks depending on complexity. Cost is calculated individually and depends on the scope of integrations. Savings on modifications—up to 40% due to flexible data structure. The average cost of attracting a franchisee decreases by 35% – from $5,000 to $3,250 per lead, making the project payback within the first year.
Our metrics: 10+ years of experience, 50+ franchise site projects, certified 1C-Bitrix partner — we've built trust in the franchising industry.
Assess your project—contact us. Get an engineer's consultation.