Image alt texts implementation per WCAG

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Image Alt Text Implementation (WCAG)

Alt text (the alt attribute) is a text alternative to an image. Screen readers announce it instead of showing the picture. Search engines use it for indexing. WCAG SC 1.1.1 requires alt for all non-text elements.

Alt Text Writing Guidelines

Informative images — describe content and function:

<!-- Bad -->
<img src="photo.jpg" alt="photo">
<img src="chart.png" alt="chart">

<!-- Good -->
<img src="ceo-photo.jpg" alt="Ivan Petrov, company CEO">
<img src="revenue-q3.png" alt="Q3 2024 revenue chart: 35% growth compared to Q2">

Decorative images — use empty alt, not absent:

<!-- Correct — empty alt, screen reader skips -->
<img src="bg-pattern.svg" alt="">

<!-- Wrong — without alt screen reader announces filename -->
<img src="bg-pattern.svg">

Functional images (buttons, links) — describe the action:

<a href="/home">
    <img src="logo.svg" alt="Go to home page">
</a>

<button>
    <img src="search-icon.svg" alt="Search">
</button>

Images with text — alt must contain that text:

<img src="sale-banner.jpg" alt="Discounts up to 50% on all items until December 31">

CMS Implementation

// Require alt when uploading images
class ImageUploadRequest extends FormRequest
{
    public function rules(): array
    {
        return [
            'image'   => 'required|image|max:5120',
            'alt_text' => 'required|string|max:255|min:5',
        ];
    }

    public function messages(): array
    {
        return [
            'alt_text.required' => 'Provide image description for accessibility',
        ];
    }
}
{{-- Show warning about missing alt in WYSIWYG editor --}}
@if (!$image->alt_text)
    <div class="alert alert-warning" role="alert">
        Image without alt text — add description for accessibility
    </div>
@endif

Image Component in React

interface ImageProps {
    src: string;
    alt: string;        // required prop
    decorative?: boolean;
}

function Image({ src, alt, decorative = false }: ImageProps) {
    // If decorative — force empty alt and role="presentation"
    if (decorative) {
        return <img src={src} alt="" role="presentation" />;
    }

    return <img src={src} alt={alt} />;
}

// TypeScript won't let you forget alt
// <Image src="photo.jpg" /> — compiler error
// <Image src="photo.jpg" alt="Description" /> — ok

Image Audit Without Alt

# Find images without alt in templates
grep -rn '<img' resources/views/ | grep -v 'alt='

# axe-core in Playwright
test('all images have alt text', async ({ page }) => {
    await page.goto('/');
    const violations = await checkA11y(page, null, {
        runOnly: ['image-alt'],
    });
    expect(violations).toHaveLength(0);
});

Timeline

Audit and add alt text to existing project: 1–3 days depending on image count. Set up required alt in CMS — half a day.