OpenAI API integration with website

Our company is engaged in the development, support and maintenance of sites of any complexity. From simple one-page sites to large-scale cluster systems built on micro services. Experience of developers is confirmed by certificates from vendors.
Development and maintenance of all types of websites:
Informational websites or web applications
Business card websites, landing pages, corporate websites, online catalogs, quizzes, promo websites, blogs, news resources, informational portals, forums, aggregators
E-commerce websites or web applications
Online stores, B2B portals, marketplaces, online exchanges, cashback websites, exchanges, dropshipping platforms, product parsers
Business process management web applications
CRM systems, ERP systems, corporate portals, production management systems, information parsers
Electronic service websites or web applications
Classified ads platforms, online schools, online cinemas, website builders, portals for electronic services, video hosting platforms, thematic portals

These are just some of the technical types of websites we work with, and each of them can have its own specific features and functionality, as well as be customized to meet the specific needs and goals of the client.

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    Website development for SBH Partners
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    Website development for Red Pear
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OpenAI API Integration with Website

OpenAI API provides access to GPT-4o, GPT-4o mini, DALL-E 3, Whisper, and other models. Website integration unlocks capabilities: AI chat with users, automatic content generation, text analysis, audio transcription, and image generation.

Basic Integration

use OpenAI\Client;

$openai = OpenAI::client(config('services.openai.api_key'));

$response = $openai->chat()->create([
    'model'    => 'gpt-4o-mini',
    'messages' => [
        ['role' => 'system', 'content' => 'You are a support assistant for Company X. Respond concisely and directly.'],
        ['role' => 'user',   'content' => $userMessage],
    ],
    'temperature' => 0.3,
    'max_tokens'  => 500,
]);

$answer = $response->choices[0]->message->content;

Streaming Responses

// Streaming for "live typing" effect
Route::get('/api/chat/stream', function (Request $request) {
    $message = $request->query('message');

    return response()->stream(function () use ($message) {
        $openai = OpenAI::client(config('services.openai.api_key'));
        $stream = $openai->chat()->createStreamed([
            'model'    => 'gpt-4o-mini',
            'messages' => [['role' => 'user', 'content' => $message]],
        ]);

        foreach ($stream as $response) {
            $chunk = $response->choices[0]->delta->content ?? '';
            if ($chunk) {
                echo "data: " . json_encode(['content' => $chunk]) . "\n\n";
                ob_flush();
                flush();
            }
        }
        echo "data: [DONE]\n\n";
    }, 200, [
        'Content-Type'  => 'text/event-stream',
        'Cache-Control' => 'no-cache',
    ]);
});
// Frontend: consume SSE stream
async function streamChat(message: string, onChunk: (text: string) => void) {
  const resp = await fetch(`/api/chat/stream?message=${encodeURIComponent(message)}`);
  const reader = resp.body!.getReader();
  const decoder = new TextDecoder();

  while (true) {
    const { done, value } = await reader.read();
    if (done) break;

    const lines = decoder.decode(value).split('\n');
    for (const line of lines) {
      if (line.startsWith('data: ') && line !== 'data: [DONE]') {
        const data = JSON.parse(line.slice(6));
        onChunk(data.content);
      }
    }
  }
}

Embeddings for Semantic Search

// Index content
$response = $openai->embeddings()->create([
    'model' => 'text-embedding-3-small',
    'input' => $article->title . "\n" . $article->content,
]);

$embedding = $response->embeddings[0]->embedding;  // vector with 1536 dimensions

// Store in PostgreSQL with pgvector extension
DB::statement(
    'UPDATE articles SET embedding = ? WHERE id = ?',
    [json_encode($embedding), $article->id]
);

// Search by vector similarity
$queryEmbedding = /* embedding of search query */;
$results = DB::select(
    'SELECT *, (embedding <=> ?) AS distance FROM articles ORDER BY distance LIMIT 5',
    [json_encode($queryEmbedding)]
);

Content Moderation

$moderation = $openai->moderations()->create([
    'input' => $userComment,
]);

if ($moderation->results[0]->flagged) {
    $categories = array_filter((array) $moderation->results[0]->categories);
    Log::warning('Moderation flagged content', ['categories' => $categories]);
    throw new ContentModerationException('Comment violates site rules');
}

Image Generation (DALL-E 3)

$image = $openai->images()->create([
    'model'           => 'dall-e-3',
    'prompt'          => $request->prompt,
    'n'               => 1,
    'size'            => '1024x1024',
    'quality'         => 'standard',
    'response_format' => 'url',
]);

$imageUrl = $image->data[0]->url;

Cost Estimation

GPT-4o mini: ~$0.15 / 1M input tokens, $0.60 / 1M output tokens. For a chat with 500 tokens per request — approximately $0.0004 per request. At 10,000 requests per day — ~$4/day.

Timeline

AI chat with streaming: 3–4 days. Semantic search with pgvector: +2 days. Image generation: 1–2 days.