Website Conversion Rate Optimization (CRO) Consulting

AI-Powered Conversion Rate Optimization Consulting

Use AI to analyze user behavior, identify conversion bottlenecks, test improvements, and optimize site performance based on data-driven insights.

Analysis Framework

// Analyze user flow
async function analyzeConversionFlow(events) {
  const response = await openai.chat.completions.create({
    model: 'gpt-4o-mini',
    response_format: { type: 'json_object' },
    messages: [{
      role: 'user',
      content: `Analyze these user events and identify conversion bottlenecks:\n${JSON.stringify(events)}\n\nRespond with: { bottleneck, reason, recommendation }`
    }],
  });

  return JSON.parse(response.choices[0].message.content);
}

A/B Testing Setup

// Track variant performance
async function trackVariant(userId, variant, metric, value) {
  await db.insert('ab_tests', {
    user_id: userId,
    variant,
    metric,
    value,
    timestamp: new Date(),
  });
}

// Analyze winner
async function analyzeResults(testId) {
  const results = await db.query(`
    SELECT variant, COUNT(*) as count, AVG(value) as avg_value
    FROM ab_tests
    WHERE test_id = $1
    GROUP BY variant
  `, [testId]);

  const statSig = await openai.chat.completions.create({
    model: 'gpt-4o',
    messages: [{
      role: 'user',
      content: `Are these results statistically significant?\n${JSON.stringify(results)}`
    }],
  });

  return statSig.choices[0].message.content;
}

Heatmap Analysis

// Combine heatmap + session data
async function analyzeEngagement(sessions) {
  const insights = await openai.chat.completions.create({
    model: 'gpt-4o-mini',
    response_format: { type: 'json_object' },
    messages: [{
      role: 'user',
      content: `User sessions (clicks, scrolls):\n${JSON.stringify(sessions)}\n\nProvide: { friction_points: [], opportunities: [] }`
    }],
  });

  return JSON.parse(insights.choices[0].message.content);
}

Timeline

• Analytics setup + data collection — 2–3 days
• Flow analysis implementation — 2 days
• A/B testing framework — 3–4 days
• Heatmap integration — 2 days
• Ongoing optimization & reporting — 2–3 weeks cycle