Your website gets traffic, but conversion stays low. Often the problem isn't in advertising but in how users interact with the interface. Imagine: you spend millions on acquisition, but 40% of visitors abandon the order form because of missing autofocus. CRO audit is a systematic analysis of the funnel, behavior, and technical metrics that identifies specific drop-off points. The result — not abstract recommendations, but a prioritized list of hypotheses with estimated potential and complexity. Every ruble invested in the audit returns five — average ROI is 5:1. We are a team with 10 years of experience in web development and analytics, having conducted over 300 CRO audits for e-commerce, SaaS, and media. Our approach — combining data from Google Analytics 4, Hotjar session recordings, and Core Web Vitals technical audit. This ensures a guaranteed 15–30% conversion growth within 3 months after implementation.
Problems We Solve
We don't just collect data; we find bottlenecks where users drop off. For example, in one project we discovered that 40% of visitors abandoned the order form due to missing autofocus on the first field and an illegible hint. After implementing changes, conversion increased by 22%. We analyze heatmaps, session recordings, and GA4 funnels to find these points. Each hypothesis is validated through A/B testing — eliminating guesswork and delivering measurable results. CRO audit is 5 times more effective than intuitive tweaks: systematic data analysis replaces assumptions.
Data Sources for the Audit
- Google Analytics 4 / Yandex.Metrica — funnels, events, user paths
- Hotjar / Microsoft Clarity / FullStory — session recordings, heatmaps
- Google Search Console — traffic sources, landing pages
- Feedback — live chat, support, NPS surveys
| Metric | Tool | Target Value |
|---|---|---|
| LCP | PageSpeed Insights | < 2.5 s |
| CLS | PageSpeed Insights | < 0.1 |
| INP | PageSpeed Insights | < 200 ms |
| Bounce Rate | GA4 | < 40% |
| Conversion Rate | GA4 | depends on niche |
Technical Checklist
Loading speed: □ LCP < 2.5s (Core Web Vitals) □ CLS < 0.1 □ INP < 200ms □ Mobile speed (PageSpeed Insights > 70) Mobile adaptation: □ CTA buttons large enough (min 44×44px) □ Forms convenient on mobile □ No horizontal scroll □ Font readable without zoom Conversion form: □ Minimal number of fields □ Inline validation (not after submit) □ Clear error messages □ CTA button visible without scrolling □ Autofocus on first field Funnel Analysis
// GA4: funnel event setup // Key points: view → add to cart → checkout → payment // Define funnel events gtag('event', 'view_item', { item_id: productId }); gtag('event', 'add_to_cart', { value: price, currency: 'RUB' }); gtag('event', 'begin_checkout', { value: cartTotal }); gtag('event', 'purchase', { transaction_id: orderId, value: total }); In GA4 Explorer, create a funnel with these events. Key questions: which step has the highest drop-off? Does conversion differ by device and traffic source? Answers give priority directions for A/B tests.
User Behavior Analysis
# Analyzing sessions from Hotjar via export import pandas as pd sessions = pd.read_csv('hotjar_sessions.csv') # Sessions with rage clicks rage_click_sessions = sessions[sessions['rage_clicks'] > 0] print(f"Rage click sessions: {len(rage_click_sessions)} ({len(rage_click_sessions)/len(sessions)*100:.1f}%)") # Short sessions on landing pages (high bounce) short_sessions = sessions[ (sessions['page_type'] == 'landing') & (sessions['duration_seconds'] < 10) ] print(f"Bounce sessions (<10s): {len(short_sessions)}") Session recordings show where users struggle: rage clicks, hangs, chaotic mouse movements. Heatmaps reveal non-obvious patterns — for example, users try to click a non-clickable element or ignore the CTA. These data points form the basis for hypothesis generation.
How to Analyze Sessions in 3 Steps
- Export session recordings from Hotjar or Clarity.
- Filter sessions with rage clicks.
- Look at the top 5 pages with the highest percentage of such sessions — these are priority points for improvement.
What's in the Final Report?
Section 1: Current State Metrics
- Conversion Rate (overall and by segment)
- Bounce Rate by landing pages
- Cart Abandonment Rate
- Checkout Abandonment Rate
Section 2: Critical Issues (Quick Wins)
| Issue | Page | Potential | Difficulty | Priority |
|---|---|---|---|---|
| CTA button below fold on mobile | /checkout | High | Low | P1 |
| 7 fields in form (could be 3) | /register | Medium | Low | P1 |
| No progress indicator in checkout | /checkout | Medium | Medium | P2 |
Section 3: Hypotheses for A/B Testing Each hypothesis follows the template:
We believe that [change X] on [page Y] will lead to [metric] by [N]% because [reason]. Testing method: A/B test, minimum 1000 conversions. What's Included in a Turnkey CRO Audit?
- Detailed funnel analysis segmented by device and source
- Screencasts of key sessions with comments
- Technical audit of speed and Core Web Vitals
- Prioritized list of hypotheses with estimated difficulty and potential
- Recommendations for gathering additional data (e.g., NPS surveys)
- Consultation on implementation
Why Order a CRO Audit from Us?
Our engineers have years of experience in web development and analytics. We work on projects of any complexity — from online stores to complex web services. We guarantee every recommendation is data-driven, not guesswork. Average result for our clients: 20% conversion growth in 2 months. Savings on useless tweaks up to 30% — you don't waste budget on what doesn't work. According to Forrester research, proper UX increases conversion by an average of 200%.
Timeline
Full CRO audit (technical + analytics + sessions + report with priorities) — 5–7 working days. Assess your site's conversion growth potential — order a CRO audit and get a consultation.