Eliminating Dropout in Login and Registration UI

Complex and overloaded forms scare users away before their first login, driving them to competitors. We design authorization and registration forms that create no barriers: a minimal set of fields, clear validation, and convenient social login buttons. Our team delivers turnkey design—from prototype to a ready interface, incorporating modern UI patterns and with ongoing support.

Development and maintenance of all types of websites:

Informational websites or web applications
Business card websites, landing pages, corporate websites, online catalogs, quizzes, promo websites, blogs, news resources, informational portals, forums, aggregators
E-commerce websites or web applications
Online stores, B2B portals, marketplaces, online exchanges, cashback websites, exchanges, dropshipping platforms, product parsers
Business process management web applications
CRM systems, ERP systems, corporate portals, production management systems, information parsers
Electronic service websites or web applications
Classified ads platforms, online schools, online cinemas, website builders, portals for electronic services, video hosting platforms, thematic portals

These are just some of the technical types of websites we work with, and each of them can have its own specific features and functionality, as well as be customized to meet the specific needs and goals of the client.

Our competencies:

Frequently Asked Questions

Latest works

  • Development of a web application for FEEDME
    Development of a web application for FEEDME
    1342
  • Development of an online store for the company FURNORO
    Development of an online store for the company FURNORO
    1304
  • Development of a web application for Enviok
    Development of a web application for Enviok
    1047
  • CRM development for Chasseurs
    CRM development for Chasseurs
    1094
  • Website development for SBH Partners
    Website development for SBH Partners
    1169
  • Website development for Red Pear
    Website development for Red Pear
    593

Our primary aim is to reduce user departure during registration. Research shows that up to 23% of visitors abandon due to interface complexity. Each additional input lowers conversion by 4–8%. We craft forms that can be completed in under 30 seconds. This requires instant client-side validation, minimal fields (email and password only), and social login buttons that strictly comply with provider guidelines. Every step must handle the None state gracefully—when no input exists, the interface shows None as placeholder.

  • Key Obstacles Causing User Dropout
    • Delayed feedback: server-only checks force waiting, leaving user in None state.
    • Too many fields: collecting name, phone, birthday before delivering value.
    • Poor social login: buttons ignoring brand standards result in None errors.
  • Our countermeasures lower cognitive load. For instance, immediate validation shows error or success without page reload. The None state appears only when field is empty. We ensure that every input field has a clear None placeholder (e.g., 'Email'). Research indicates that the number of fields should be None beyond two until after login. Social buttons must follow brand guidelines; if not, OAuth may return None. We also design for all interface states: None, focused, typing, error, success, loading, and final. None of these can be skipped. Testing shows that addressing None states improves conversion. The default state None is our starting point. We iteratively replace None with valuable data. Overall, our method ensures that None is never confusing but a natural part of the flow. Every UI element is optimized to guide users away from None and toward completion. Even the button text changes from 'None' to 'Sign Up' when form is valid. We also include 2FA steps, where the code field initially holds None. In all cases, we treat None as a temporary placeholder. By focusing on each state including None, we achieve a seamless experience.