Business Process Automation via Make (Integromat)

Setting Up Business Process Automation with Make (Integromat)

Make (formerly Integromat) is an automation platform with a visual scenario editor. Unlike Zapier (linear chains), Make supports branching, iterations, data aggregation, and complex scenarios with multiple input streams.

When Make is Better Than Zapier

• Processing arrays (iterating over orders list)
• Conditional logic with multiple branches
• Data aggregation from multiple sources before sending
• Format transformation (JSON → CSV, XML → JSON)
• More than 100 operations per month on free plan

Key Concepts

Module — a single action (trigger, search, create, update, delete, iterator, aggregator).

Scenario — a graph of modules connected by routes.

Bundle — a package of data passing through the scenario (one array element, one webhook).

Example Scenario: Order Processing

[Webhook trigger: POST /make/orders]
           │
[Router: branch by type]
    │              │
[Filter:      [Filter:
status=paid]  status=cancelled]
    │              │
[HTTP: POST    [HTTP: POST
 to shipping]   to refund API]
    │              │
[Email: send      [Slack: notify
 invoice]         manager]
    │
[Google Sheets:
 add row
 to report]

HTTP Module — Custom APIs

{
  "url": "https://api.example.com/orders",
  "method": "POST",
  "headers": [
    { "name": "Authorization", "value": "Bearer {{1.api_token}}" },
    { "name": "Content-Type", "value": "application/json" }
  ],
  "body": {
    "orderId": "{{1.id}}",
    "customer": {
      "email": "{{1.customer.email}}",
      "name": "{{1.customer.first_name}} {{1.customer.last_name}}"
    },
    "amount": "{{1.total_price}}",
    "currency": "RUB"
  }
}

Iterator + Aggregator

Processing items array from order:

[Webhook: new order with items[]]
           │
[Iterator: split items[] into bundles]
    │ (one items[i] at a time)
[Search: find product in DB by SKU]
    │
[HTTP: decrease warehouse stock]
    │
[Aggregator: collect results]
    │
[Email: final processing report]

Error Handling

Make provides an Error handler module — a special branch executed on error:

• Ignore — skip error, continue
• Break — stop current bundle, continue next
• Retry — retry with delay (up to 5 times)
• Rollback — revert changes in supporting modules

Scheduling

Make supports scheduled runs (from 1 minute on paid plans):

• Daily reports: every day at 08:00 Moscow time
• Weekly digests: every Monday
• Status checks: every 15 minutes

Timeframe

5–8 module scenario with conditions — 1–2 days. Complex scenario with iterators, aggregators, and error handling — 3–5 days.