WordPress Theme Adaptation and Customization

Our company is engaged in the development, support and maintenance of sites of any complexity. From simple one-page sites to large-scale cluster systems built on micro services. Experience of developers is confirmed by certificates from vendors.
Development and maintenance of all types of websites:
Informational websites or web applications
Business card websites, landing pages, corporate websites, online catalogs, quizzes, promo websites, blogs, news resources, informational portals, forums, aggregators
E-commerce websites or web applications
Online stores, B2B portals, marketplaces, online exchanges, cashback websites, exchanges, dropshipping platforms, product parsers
Business process management web applications
CRM systems, ERP systems, corporate portals, production management systems, information parsers
Electronic service websites or web applications
Classified ads platforms, online schools, online cinemas, website builders, portals for electronic services, video hosting platforms, thematic portals

These are just some of the technical types of websites we work with, and each of them can have its own specific features and functionality, as well as be customized to meet the specific needs and goals of the client.

Our competencies:
Development stages
Latest works
  • image_web-applications_feedme_466_0.webp
    Development of a web application for FEEDME
    1170
  • image_ecommerce_furnoro_435_0.webp
    Development of an online store for the company FURNORO
    1094
  • image_crm_enviok_479_0.webp
    Development of a web application for Enviok
    830
  • image_crm_chasseurs_493_0.webp
    CRM development for Chasseurs
    879
  • image_website-sbh_0.png
    Website development for SBH Partners
    999
  • image_website-_0.png
    Website development for Red Pear
    453

WordPress Ready-Made Theme Adaptation and Customization

Buying ready-made theme (Avada, Divi, Astra, GeneratePress) and adaptation to specific brand — faster than developing from scratch, but requires proper approach. Golden rule: never edit parent theme files directly — updates will wipe all changes.

Child Theme

All customizations via child theme:

my-theme-child/
├── style.css
├── functions.php
└── (overridden templates)

style.css:

/*
Theme Name: My Theme Child
Template: parent-theme-folder-name
Version: 1.0.0
*/

functions.php:

<?php
// Load parent theme styles
add_action('wp_enqueue_scripts', function () {
    wp_enqueue_style(
        'parent-style',
        get_template_directory_uri() . '/style.css'
    );
    // Our CSS on top
    wp_enqueue_style(
        'child-style',
        get_stylesheet_directory_uri() . '/style.css',
        ['parent-style']
    );
});

Template Overriding

Copy needed template from parent theme folder to child theme with same path — WordPress automatically uses child version:

parent-theme/
  template-parts/
    post/
      content-single.php   ← original

my-theme-child/
  template-parts/
    post/
      content-single.php   ← your version (overrides)

Customizer API Customization

Add settings to standard WordPress Customizer:

add_action('customize_register', function (WP_Customize_Manager $wp_customize) {
    // New section
    $wp_customize->add_section('brand_settings', [
        'title'    => 'Brand Settings',
        'priority' => 30,
    ]);

    // Accent color
    $wp_customize->add_setting('brand_accent_color', [
        'default'           => '#0066cc',
        'sanitize_callback' => 'sanitize_hex_color',
        'transport'         => 'postMessage', // update without reload
    ]);

    $wp_customize->add_control(new WP_Customize_Color_Control($wp_customize, 'brand_accent_color', [
        'label'   => 'Accent Color',
        'section' => 'brand_settings',
    ]));
});

// Apply accent color via dynamic CSS
add_action('wp_head', function () {
    $color = get_theme_mod('brand_accent_color', '#0066cc');
    echo '<style>:root { --accent: ' . esc_attr($color) . '; }</style>';
});

Content Hooks for Modification

// Add block after page title
add_action('mytheme_after_page_title', function () {
    if (!is_page('about')) return;
    echo '<div class="breadcrumbs">' . get_breadcrumbs() . '</div>';
});

// Change excerpt length
add_filter('excerpt_length', fn() => 25);

// Remove unnecessary head elements
remove_action('wp_head', 'wp_generator');
remove_action('wp_head', 'wlwmanifest_link');

Custom CSS Variables Over Theme

Instead of redefining every CSS class — CSS custom properties:

/* Child theme style.css */
:root {
    --color-primary: #1a1a2e;
    --color-accent: #e94560;
    --font-heading: 'Montserrat', sans-serif;
    --font-body: 'Inter', sans-serif;
    --border-radius: 8px;
}

.site-header {
    background: var(--color-primary);
}

.btn-primary {
    background: var(--color-accent);
    border-radius: var(--border-radius);
}

Font Replacement

// Disable theme fonts
add_filter('parent_theme_enqueue_fonts', '__return_false');

// Load custom fonts
add_action('wp_enqueue_scripts', function () {
    wp_enqueue_style(
        'custom-fonts',
        'https://fonts.googleapis.com/css2?family=Montserrat:wght@400;600;700&family=Inter:wght@400;500&display=swap'
    );
});

Timeline

Child theme setup, font/color replacement, 5–10 template adaptation — 2–4 days depending on design complexity.