SIP Telephony Integration: WebRTC, Click-to-Call & CRM

Integrating SIP Telephony with Your Website

Development and maintenance of all types of websites:

Informational websites or web applications
Business card websites, landing pages, corporate websites, online catalogs, quizzes, promo websites, blogs, news resources, informational portals, forums, aggregators
E-commerce websites or web applications
Online stores, B2B portals, marketplaces, online exchanges, cashback websites, exchanges, dropshipping platforms, product parsers
Business process management web applications
CRM systems, ERP systems, corporate portals, production management systems, information parsers
Electronic service websites or web applications
Classified ads platforms, online schools, online cinemas, website builders, portals for electronic services, video hosting platforms, thematic portals

These are just some of the technical types of websites we work with, and each of them can have its own specific features and functionality, as well as be customized to meet the specific needs and goals of the client.

Our competencies:

Frequently Asked Questions

Latest works

  • image_web-applications_feedme_466_0.webp
    Development of a web application for FEEDME
    1281
  • image_ecommerce_furnoro_435_0.webp
    Development of an online store for the company FURNORO
    1237
  • image_crm_enviok_479_0.webp
    Development of a web application for Enviok
    977
  • image_crm_chasseurs_493_0.webp
    CRM development for Chasseurs
    1026
  • image_website-sbh_0.webp
    Website development for SBH Partners
    1103
  • image_website-_0.webp
    Website development for Red Pear
    550

Integrating SIP Telephony with Your Website

SIP (Session Initiation Protocol) is the standard for IP telephony. Integrating SIP telephony with a website lets you accept and make calls directly from the browser via WebRTC, link calls to orders and customers, and keep a history of interactions. We have implemented dozens of such integrations on projects of various scales — from online stores to contact centers with 500+ operators.

Why Business Needs SIP in the Browser?

A typical scenario: a manager is working in CRM, sees a customer order and wants to call immediately. Without integration, they waste up to 3 minutes searching for the contact; with click-to-call — 10 seconds. On incoming calls, CRM shows who is calling before you even answer. This speeds up order processing by 30–40% and eliminates dialing errors. In a contact center with 100 operators, time savings amount to about 200 hours per month.

Typical Architecture

Browser (WebRTC) ←→ SIP Gateway (Asterisk/FreeSWITCH) ←→ SIP Provider ←→ PSTN ↑ Site API (events, analytics) 

The SIP client in the browser works via WebRTC; the SIP gateway converts WebRTC to SIP, then the call proceeds via regular SIP channels. We use Asterisk or FreeSWITCH as a reliable gateway — our experience shows that properly configured systems can handle up to 2000 concurrent calls.

Why SIP.js? Comparison with Alternatives

SIP.js is the most popular library for a SIP client in the browser. It supports all modern browsers and works stably under load. Alternatives: JsSIP (less active development), sipml5 (outdated). SIP.js wins in connection setup speed — our tests show it initiates a call 20% faster than JsSIP with the same audio quality. Choosing the right library is critical for LCP and INP — the user doesn't have to wait.

SIP.js — Browser Client

// npm install sip.js import { UserAgent, Inviter, SessionState } from 'sip.js'; const ua = new UserAgent({ uri: UserAgent.makeURI('sip:[email protected]'), transportOptions: { server: 'wss://sip.yourpbx.ru:8089/ws' }, authorizationUsername: sipLogin, authorizationPassword: sipPassword }); await ua.start(); // Make a call const target = UserAgent.makeURI('sip:[email protected]'); const inviter = new Inviter(ua, target); inviter.stateChange.addListener((state) => { if (state === SessionState.Established) { // Call established } if (state === SessionState.Terminated) { // Call ended } }); await inviter.invite(); 

Click-to-Call Button

On the order page or customer card — a "Call" button:

document.getElementById('call-btn').addEventListener('click', async () => { // Request microphone permission const stream = await navigator.mediaDevices.getUserMedia({ audio: true }); const inviter = new Inviter(ua, UserAgent.makeURI(`sip:${phoneNumber}@pbx.ru`)); await inviter.invite({ sessionDescriptionHandlerOptions: { constraints: { audio: true, video: false } } }); }); 

Incoming Call Popup

When an incoming call arrives via PBX webhook — show a popup with customer data:

// PBX sends webhook on incoming call Route::post('/webhooks/pbx/call', function (Request $request) { $callerPhone = $request->caller_number; // Find customer by phone $customer = Customer::where('phone', $this->normalizePhone($callerPhone))->first(); // Push via WebSocket to manager broadcast(new IncomingCallEvent($callerPhone, $customer)); }); 

On the frontend: Echo.private('agent.{id}').listen('IncomingCallEvent', ...) — displays a popup with customer history before answering the call.

Call Recording

When using Asterisk or FreeSWITCH — recordings are saved as WAV/MP3, the file path is passed via AMI/ESL. File copied to S3, link stored in call_records:

call_records ( id, call_id, customer_id, agent_id, started_at, duration_sec, recording_url, disposition: answered | noanswer | busy ) 

How We Test the Integration?

Before delivery, we perform load testing: 100+ simultaneous calls, checking LCP and TTFB of the page during a call. We also test scenarios: connection drop, retry call, microphone denial. This guarantees stable operation even with 500 calls per day.

Why Choose an Experienced Team for Integration?

Incorrect WebRTC configuration leads to issues: call drops after 30 seconds, no audio, incoming calls not working. Our engineers' experience ensures stable operation under load. We provide a written guarantee on the integration and fix bugs free of charge within 90 days after delivery. Get a consultation — we will analyze your scenario and propose the optimal solution.

What's Included in the Work?

  • Audit of current PBX and web infrastructure — check Asterisk/FreeSWITCH versions, WebSocket availability, open ports.
  • Setup SIP client on the website — integrate SIP.js or JsSIP, connect audio devices.
  • Develop click-to-call — call button from CRM, automatic number dialing.
  • Webhook for incoming calls — popup with customer data, order history.
  • Call recording — configure monitoring, save recordings, link to calls.
  • Documentation and training — API description, instructions for managers, access handover.
  • Post-deployment support — 14 days of free assistance.

Development Timelines

Integration Type Duration
Basic (click-to-call + popup) 2–3 weeks
With call recording 3–4 weeks
With CRM integration (1C, Bitrix24) from 4 weeks

Timelines are for typical projects. If you have a non-standard architecture — get in touch, we will estimate for free within 1 day.

Feature Click-to-call only Full integration
Browser calls
Incoming popup
Call recording
CRM integration optional

How We Guarantee Quality?

  • Use proven libraries — SIP.js, Asterisk, FreeSWITCH.
  • Test under load — 100+ simultaneous calls, check LCP and TTFB.
  • Provide a certificate of compliance — confirmation that the integration does not disrupt site operation.

Learn more about WebRTC — the technology behind browser calls. Contact us to discuss your task. We will estimate time and cost within one business day.