Dental Clinic Portal Development
A dental clinic website is primarily a trust-building tool and online booking platform. Patients choose a clinic based on doctors, services, reviews, and location. Main conversion goal: online booking or phone call.
Site Structure
Doctors: each doctor's profile with education, specialization, experience, certificates, and photo. "Book with this doctor" button directly on profile.
Services: each service as a separate page with procedure description, indications, stages, and prices. SEO-optimized pages: "cavity treatment in Moscow", "dental implants in Khimki".
Price list: transparent pricing with searchable/filterable table by section. Some clinics hide prices, reducing conversions.
Before/After gallery: side-by-side slider format photos. Legal requirement: patient consent for publication.
Reviews: integration with Yandex.Maps (Yandex Widget API), Google Maps Reviews, or custom verification system.
Online Booking
Booking form: doctor or specialty selection, date and time from available slots, name, phone, complaint (optional). Integration with 1C:Medical Dentistry or Dental4Windows for schedule sync.
Financing and Installment Plans
Integration with installment services: Tinkoff Credit (Tinkoff API), SberSplit, BuyNow. "Calculate installment" button on expensive service pages (implants, braces).
Local SEO
For multi-branch clinics, separate page for each location with LocalBusiness schema.org including address, phone, hours. Google My Business and Yandex Business verified.
Timeline
Website with service descriptions, doctors, online booking, price list: 2–3 weeks. With medical information system integration, loyalty program, reviews, and mobile version: 4–6 weeks.







