Many restaurants lose up to 30% of potential orders by relying solely on aggregators. We offer development of a portal that not only attracts customers but also becomes a full-fledged order management and loyalty tool. Over 7+ years, we have completed over 50 projects for restaurants serving up to 2,000 guests daily. Get a free project estimate by contacting us.
Why a Restaurant Website Is More Than a Business Card
A restaurant website is a marketing tool and entry point for online ordering and table reservations. It competes with aggregators (Yandex.Eda, Delivery Club), so it must offer what they cannot: atmosphere, story, branded promotions. An own portal is 2× more effective for repeat sales because you pay no commission and can personalize offers. Commission savings can reach 300,000 rubles per year for an average-turnover restaurant. A Harvard Business Review study shows that an own sales channel increases customer LTV by 40%.
Functional Blocks
- Interactive Menu: interactive menu with filters by category, dietary restrictions (vegan, gluten-free), allergens. Each dish: photo, composition, nutritional info, price. Mobile version is critical – up to 60% of customers order via smartphone, often through a QR code on the table. Page load under 2 seconds due to SSR on Next.js.
- Online Reservation: select date, time, number of guests. Basic availability check against set table limits. Confirmation via email/SMS. Integration with iiko/R_Keeper via API to sync with actual hall occupancy. This reduces staff workload by 30%.
- Delivery/Pickup: own ordering without aggregator. Choose items → address → online payment (YooKassa) → courier tracking. Delivery zones as geopolygons with minimum amounts and times. Load testing shows the portal handles up to 50 simultaneous orders without failures.
- Promotions and Loyalty Program: bonus points for orders, special offers on specific days (business lunch, happy hour). Increases average check by 15–20% (average 200 rubles).
How Our Restaurant Portal with iiko Integration Speeds Up Order Processing
Integration with POS software is key to automation. Via REST API, we sync the menu (prices, composition, stop-list) in real time. When a waiter marks an item as unavailable in the POS, it automatically hides on the site. Orders from the site go directly to the kitchen printer or KDS. This eliminates errors and speeds up preparation: time from order to kitchen drops to 30 seconds (40% faster than manual entry). Comparison: manual order entry takes 50 seconds on average, our automated flow takes 30 seconds.
| Function | Basic Site | Extended with Integration |
|---|---|---|
| Menu | Static, manual update | Dynamic, sync with iiko |
| Reservation | Manual confirmation | Automatic hall availability check |
| Delivery | Via aggregators | Own ordering with tracking |
| Stop-list | Not supported | Automatic update |
| Development time | 2–3 weeks | 6–10 weeks |
| Cost estimate | from 150,000 rubles | from 400,000 rubles |
Technology stack of the portal:
| Component | Technology |
|---|---|
| Frontend | Next.js 14, TypeScript, Tailwind |
| Backend | Laravel 11 (PHP 8.3) |
| CMS | Strapi (headless) |
| Database | PostgreSQL, Redis |
| Integration | REST API iiko/R_Keeper |
| Hosting | Vercel or dedicated server |
CMS for Menu
The restaurant administrator must update the menu without a developer: add a dish, change price, mark out of stock. We use the headless CMS Strapi with a simple drag-and-drop panel. All changes apply instantly without reloading the site. CMS documentation is included in deliverables.
Work Process
- Analytics: study business processes, connect to POS for test API. Identify bottlenecks – e.g., staff downtime due to manual order entry.
- Design: create a prototype – menu, reservation, delivery. Consider scenarios: dine-in, delivery, pickup.
- Development: stack Next.js + Laravel, TypeScript. Implement SSR for fast initial response. Use Repository pattern for database work.
- Integration: configure iiko API, sync menu and transmit orders. Test on test environment before launch.
- Testing: load testing (up to 1000 concurrent users), browser and mobile compatibility, Core Web Vitals check.
- Deployment and Training: deploy on Vercel or your own hosting, train staff (up to 2 hours).
Timelines (Approximate)
Basic site with menu, reservation, and gallery – 2–3 weeks. Extended version with delivery, iiko integration, and loyalty program – 6–10 weeks. Cost is calculated individually after a brief. Request a consultation to get exact timelines for your project.
What’s Included
- Source code and API documentation.
- CMS access with instructions.
- Staff training (up to 2 hours).
- 3-month warranty support.
- Hosting and further optimization recommendations.
Contact us for a project estimate. Get a consultation on portal architecture and potential savings on aggregator commissions.