Event Schema Markup Setup

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Event Schema Markup Setup
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Setting up Event Schema Markup for a Website

Event Schema allows events (conferences, concerts, webinars) to be displayed in Google Events — a special search block with dates and locations.

Event Markup

{
    "@context": "https://schema.org",
    "@type": "Event",
    "name": "WebConf 2024 Web Development Conference",
    "description": "Russia's largest frontend and backend conference. 60+ talks, 2000+ participants.",
    "startDate": "2024-06-15T09:00:00+03:00",
    "endDate":   "2024-06-16T18:00:00+03:00",
    "eventStatus": "https://schema.org/EventScheduled",
    "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode",
    "location": {
        "@type": "Place",
        "name": "Digital October Center",
        "address": {
            "@type": "PostalAddress",
            "streetAddress": "Bersenevskaya Embankment, 6",
            "addressLocality": "Moscow",
            "addressCountry": "RU"
        }
    },
    "organizer": {
        "@type": "Organization",
        "name": "WebConf LLC",
        "url": "https://webconf.ru"
    },
    "offers": {
        "@type": "Offer",
        "url": "https://webconf.ru/tickets",
        "price": "9900",
        "priceCurrency": "RUB",
        "availability": "https://schema.org/InStock",
        "validFrom": "2024-01-01T00:00:00+03:00"
    },
    "image": "https://webconf.ru/images/og-2024.jpg",
    "performer": {
        "@type": "Person",
        "name": "Keynote Speaker"
    }
}

Online Event (Webinar)

{
    "@type": "Event",
    "eventAttendanceMode": "https://schema.org/OnlineEventAttendanceMode",
    "location": {
        "@type": "VirtualLocation",
        "url": "https://zoom.us/j/your-webinar-id"
    }
}

Event Statuses

  • EventScheduled — scheduled
  • EventCancelled — cancelled
  • EventPostponed — postponed
  • EventRescheduled — rescheduled (new date known, specify previousStartDate)

Setup timeline: a few hours.