Review Schema Markup Setup

Our company is engaged in the development, support and maintenance of sites of any complexity. From simple one-page sites to large-scale cluster systems built on micro services. Experience of developers is confirmed by certificates from vendors.
8+Years of work900+Completed projects100+In house employees19+Partners
Development and maintenance of all types of websites:
Informational websites or web applications
Business card websites, landing pages, corporate websites, online catalogs, quizzes, promo websites, blogs, news resources, informational portals, forums, aggregators
E-commerce websites or web applications
Online stores, B2B portals, marketplaces, online exchanges, cashback websites, exchanges, dropshipping platforms, product parsers
Business process management web applications
CRM systems, ERP systems, corporate portals, production management systems, information parsers
Electronic service websites or web applications
Classified ads platforms, online schools, online cinemas, website builders, portals for electronic services, video hosting platforms, thematic portals

These are just some of the technical types of websites we work with, and each of them can have its own specific features and functionality, as well as be customized to meet the specific needs and goals of the client.

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Review Schema Markup Setup
Simple
from 4 hours to 2 business days
FAQ
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Development stages
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Setting up Review Schema Markup for a Website

Review Schema allows displaying rating stars in search results. It is one of the most effective rich results for influencing CTR — visually distinguishes the snippet from competitors.

Single Review Markup

{
    "@context": "https://schema.org",
    "@type": "Review",
    "itemReviewed": {
        "@type": "Product",
        "name": "Samsung Galaxy S24 Smartphone"
    },
    "author": {
        "@type": "Person",
        "name": "Maria Sokolova"
    },
    "reviewRating": {
        "@type": "Rating",
        "ratingValue": "5",
        "bestRating": "5",
        "worstRating": "1"
    },
    "datePublished": "2024-03-10",
    "reviewBody": "Excellent smartphone, camera exceeds all expectations. Battery lasts all day with active use."
}

Aggregate Rating (AggregateRating)

More commonly used in the context of Product Schema:

"aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.6",
    "bestRating": "5",
    "worstRating": "1",
    "ratingCount": "312",
    "reviewCount": "89"
}

Difference: ratingCount — only ratings, reviewCount — ratings with text. Specify both if they differ.

Google Requirements

  • Reviews must be real, written by real people
  • Cannot mark own reviews about own product (written by site owner)
  • Schema data must match visible data on page
  • Cannot use AggregateRating with only one review by site author

Setup timeline: a few hours for dynamic generation from review table.