Jekyll Theme Setup and Customization: Styles, Templates, Plugins

Your Jekyll site looks like the default Minima theme, but your brand needs a custom layout and specific styling. Out-of-the-box themes rarely fit perfectly. You could build a theme from scratch, but that takes time and effort. We offer Jekyll theme customization: from overriding templates to impleme

Development and maintenance of all types of websites:

Informational websites or web applications
Business card websites, landing pages, corporate websites, online catalogs, quizzes, promo websites, blogs, news resources, informational portals, forums, aggregators
E-commerce websites or web applications
Online stores, B2B portals, marketplaces, online exchanges, cashback websites, exchanges, dropshipping platforms, product parsers
Business process management web applications
CRM systems, ERP systems, corporate portals, production management systems, information parsers
Electronic service websites or web applications
Classified ads platforms, online schools, online cinemas, website builders, portals for electronic services, video hosting platforms, thematic portals

These are just some of the technical types of websites we work with, and each of them can have its own specific features and functionality, as well as be customized to meet the specific needs and goals of the client.

Our competencies:

Frequently Asked Questions

Latest works

  • image_web-applications_feedme_466_0.webp
    Development of a web application for FEEDME
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  • image_ecommerce_furnoro_435_0.webp
    Development of an online store for the company FURNORO
    1237
  • image_crm_enviok_479_0.webp
    Development of a web application for Enviok
    977
  • image_crm_chasseurs_493_0.webp
    CRM development for Chasseurs
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  • image_website-sbh_0.webp
    Website development for SBH Partners
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  • image_website-_0.webp
    Website development for Red Pear
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Your Jekyll site looks like the default Minima theme, but your brand needs a custom layout and specific styling. Out-of-the-box themes rarely fit perfectly. You could build a theme from scratch, but that takes time and effort. We offer Jekyll theme customization: from overriding templates to implementing custom SCSS and plugins. Over the past five years, we've completed more than 20 Jekyll projects — from simple blogs to multi-page sites with over 5,000 pages. Customization saves up to 40% development time versus building a theme from scratch, and the resulting site runs 30% faster than typical CMS solutions.

Problems We Solve

Gem-based vs. Remote theme limitations. Gem-based themes (e.g., Minima) store templates in the Ruby gems directory, making overrides less obvious. Remote themes (e.g., Minimal Mistakes) clone templates during build, but overriding partials can be tricky. We handle both approaches and know the quirks.

SCSS variable conflicts. Many themes define global variables that are hard to change without breaking the cascade. We use custom SCSS or CSS custom properties to ensure your brand colors apply consistently.

Missing components. Standard themes often lack a table of contents, custom call-to-action banners, or complex navigation. We create custom includes and layouts without touching the core theme files.

How We Do It (Expertise in Action)

On a recent project for a large documentation site (500+ pages), we customized the Minimal Mistakes theme. The client wanted a branded color scheme, a sidebar table of contents on every post, and a version warning banner for outdated articles. We:

  • Overrode the default layout (_layouts/post.html) to include a conditional TOC partial.
  • Customized SCSS variables in _sass/minimal-mistakes/_variables.scss (copied from the gem) to match the brand palette.
  • Added a custom include (_includes/version-warning.html) for the banner.

Results: Build time remained under 4 minutes (with incremental builds), and the site consistently scores 95+ on Lighthouse performance.

Our typical stack: Jekyll 4.2+, Ruby 3.0+, SCSS, Liquid, and Git for version control.

Process Overview

  1. Analysis — We review your current theme and list required changes.
  2. Design — We choose the customization strategy (gem-based or remote).
  3. Configuration — We set up _config.yml and Gemfile with the correct theme version.
  4. Template Override — We copy and edit layouts, includes, and partials.
  5. Style Customization — We implement custom SCSS/CSS, often using custom properties.
  6. Component Development — We create missing includes (TOC, banners, etc.).
  7. Testing — We verify the build locally and on CI (e.g., GitHub Actions).
  8. Deployment — We push the final site to your hosting.

Timelines

Scope Duration
Simple configuration and CSS changes 1–2 days
Template overrides and custom components 3–5 days

Precise estimates depend on the complexity of the theme and your requirements. We determine the cost after analysis — typically not more than $X. Contact us for a free estimate.

What's Included

  • Analysis of current theme and list of changes
  • Configuration of _config.yml and Gemfile
  • Override of templates (layouts, includes)
  • Customization of styles (SCSS, CSS custom properties)
  • Addition of custom components (partials)
  • Integration of analytics and comments (if needed)
  • Testing across all pages
  • Instructions for theme updates
  • Access to the project repository

Common Mistakes (Details)

Click to expand
  • File name conflicts: Copied files must match the exact path and name of the original, or Jekyll won't pick them up.
  • Outdated variables: When updating a theme, some variables may be removed or renamed.
  • Dependency issues: Some plugins require explicit inclusion in Gemfile. We always run bundle exec jekyll serve --verbose to diagnose build errors.

We have been working with Jekyll for more than five years and have delivered over 20 static site projects. We guarantee that your site will meet your expectations and Core Web Vitals. Order Jekyll theme customization — get a modern static site.

For reference: Jekyll is a popular static site generator used for blogs and documentation.