You launch an ad campaign, but the cost per lead is high? Often the problem isn't the creatives but the landing page—slow loading, unclear CTA, lack of personalization. A user leaves within 3 seconds if the page takes longer than 2 seconds to load, and each additional render-blocking resource increases the bounce rate by 15–20%. We develop landing pages that convert traffic into leads from the first screen. Our experience: 10 years, over 200 projects, average conversion rate 7.5%. We guarantee green-level Core Web Vitals. As a result, clients reduce cost per lead by 40% and save up to 30% on ad budget thanks to an improved Quality Score.
What is the structure of a high-performing landing page?
A basic block sequence validated across hundreds of projects:
- Hero (first screen) — offer + CTA fit without scrolling. The headline answers "what and for whom," the subheadline answers "how and why it works." The button is the first CTA.
- Trust — right after hero: client logos, ratings, project count.
- Problem → Solution — specific pain point of the target audience and the mechanism for addressing it.
- Product/Service — what the client gets: list, table, step-by-step process.
- Results — numbers, case studies, testimonials with photos and names.
- Repeat CTA — with different wording.
- Final CTA + form — minimal fields, low barrier to entry.
Why are Core Web Vitals critical for a landing page?
Google Ads and Yandex.Direct factor page speed into Quality Score. A slow landing page increases cost per click by 20–30%. We achieve:
- LCP < 1.5 s (hero image or text)
- CLS < 0.05 (stable layout)
- INP < 100 ms (responsiveness)
After optimizing for one of our clients (niche — online courses), the cost per lead dropped by 40%, and conversion rose from 5% to 9%. This is a typical result: investment in a fast landing page pays off in 2–3 weeks.
How to choose the tech stack for a landing page?
Stack choice affects speed, flexibility, and maintenance cost. Astro delivers LCP 2x faster than WordPress, directly impacting conversion. Compare three popular options:
| Characteristic | Astro (static) | Next.js | WordPress + Bricks |
|---|---|---|---|
| LCP (typical) | < 1 s | < 1.5 s | > 2 s |
| Personalization | Client-side (JS) | SSR/Edge | Plugins |
| Editing | Via code / Headless CMS | Via code / CMS | Visual editor |
| DDoS resilience | High (CDN) | Medium (Vercel) | Low (needs WAF) |
| Hosting cost | Free (Vercel/Netlify) | From $20/mo | From $10/mo + support |
Astro — for landing pages where speed and minimal JS matter. Next.js — when SSR is needed for UTM parameters or A/B tests. WordPress — suitable for clients who want to edit content themselves, but requires regular updates.
How does UTM personalization increase conversion?
UTM parameters in the URL allow changing headlines, text, and CTA depending on traffic source. For example, a visitor from Yandex.Direct sees the offer "20% off your first order," while one from Facebook sees "Free delivery." We implement this via SSR on Next.js or JavaScript injections. Result — conversion increase of 15–25% per channel.
Process of working on a landing page
| Step | What we do | Duration |
|---|---|---|
| Analytics and prototype | Study audience, offer, prepare prototype in Figma | 1–2 days |
| Design | Create mockups considering brand guidelines and UTM personalization | 2–3 days |
| Layout and development | Build on chosen stack, integrate form, CRM, pixels | 3–5 days |
| Testing | Check on all devices, measure Core Web Vitals, adjust | 1 day |
| Deploy and monitoring | Publish to production, set up alerts for conversion drops | 1 day |
Typical timelines and results
- Landing page with ready design — 3–5 business days.
- With design and content development — 7–10 days.
- With A/B versions, dynamic content, full tracking stack — 10–14 days.
- Average client ROI after launch — 300% in the first month.
What's included
- Prototype and design mockups (1–2 iterations)
- Responsive layout for desktop, tablet, mobile
- Contact form integration (CRM, email, Telegram)
- Setup of UTM personalization for headlines and content
- Analytics integration (GA4, Yandex.Metrica, Facebook Pixel)
- Core Web Vitals testing and optimization to green zone
- Editing guide and code warranty
Optimization checklist for self-check
- Images: WebP/AVIF, width/height, lazy loading
- Fonts: font-display: swap, preload primary, system fallback
- CSS: critical inline, rest deferred
- JS: minimal, all async/defer, no render-blocking in
<head> - Third-party scripts: load after
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Get a consultation for your project — we'll evaluate the stack, timeline, and budget. We guarantee transparency at every stage. Contact us to discuss your landing page.