Website Development on Tilda

Tilda Website Development

Tilda is a website builder based on a block architecture. The foundation is a library of ready-made blocks (BA, BB, BC... series), which are assembled into pages. For professional development, the key tool is Zero Block: an HTML/CSS/JS editor within Tilda that provides full control over section markup. The platform is oriented towards marketing websites, landing pages, and editorial projects.

Website Architecture on Tilda

A website in Tilda is a set of pages. Each page is a sequence of blocks. Blocks come in:

• Standard — from the Tilda library (Hero, CTA, Gallery, Form, Pricing, etc.)
• Zero Block — custom HTML/CSS/JS sections
• Tilda Widget — built-in or third-party widgets

Page structure in a typical project:

Homepage        — Hero + Social Proof + Services + CTA + Footer
About           — Hero + Team + History + CTA
Services        — catalog page with list
Service Page    — description + advantages + examples + form
Blog            — article list (Tilda collection)
Article         — editorial publication
Contacts        — map + form + details

Tilda and Dynamic Content

Tilda Collections — built-in tool for managing repeating content (similar to CMS collections):

• Service cards, portfolio, team, testimonials
• Editing through a table, not through page editor
• Card template is designed once, content is added to the collection

For a blog, there's a built-in Tilda Blog — a separate page type with support for categories, tags, RSS feed, and SEO settings for each post.

Forms and CRM

Tilda Forms — built-in module with basic fields. Sufficient for simple lead collection. Out-of-the-box integrations:

• email notification (multiple addresses)
• Zapier / Make — via webhook
• AmoCRM, Bitrix24, HubSpot — native integrations
• Google Sheets — record form data in a spreadsheet
• Telegram bot — chat notification via webhook

Setting up a webhook for Tilda form:

In the form editor → "Integrations" → Webhook → insert the endpoint URL. Tilda sends POST with form fields in JSON.

If custom processing is needed (server-side validation, deduplication, complex logic) — Zero Block with custom form + own API endpoint.

SEO on Tilda

Configurable aspects:

• Title and Description for each page (Page Settings → SEO)
• og:image, og:title for social networks
• canonical URL
• noindex for service pages
• robots.txt (through project settings)
• sitemap.xml — auto-generation on Business plan

Technical limitations:

• JavaScript rendering (SEO similar to Wix — Googlebot renders JS)
• no server-side rendering
• URL structure is limited by platform capabilities
• Custom HTTP headers are unavailable

For maximum first screen load speed — extract critical CSS to Zero Block through inline styles, hero images — WebP with srcset.

Domain Setup and Hosting

Tilda hosts the website on its own infrastructure. To connect a custom domain:

1. At the DNS provider, create a CNAME record:

www → sites.tilda.ws

And an A record for naked domain:

@ → 178.248.236.5

2. In Tilda project settings → "Domain" → specify domain → bind.

SSL is issued automatically. Naked domain (without www) is configured via redirect in Tilda or on the DNS provider side.

Tilda does not support hosting on your own server (exception — HTML export, but with functional limitations).

Export and Portability

Tilda allows exporting HTML/CSS/JS on Business+ plans. Exported code:

• works as a static website (without Tilda forms, without CRM integrations)
• forms need to be reconfigured to your own backend
• code base is not optimal for manual editing — Tilda generates specific markup

This is an "emergency exit" option, not a workflow for production.

Pricing and Limitations

Media storage limitations: 1 GB on Personal, 3 GB on Business. For websites with many images — external storage (Cloudinary, Imgix) with URL substitution in collections.

Typical Timelines

Landing page or business card website on standard Tilda blocks (5-10 blocks): 2-4 working days. Corporate website 5-15 pages with Zero Block sections, collections, and CRM integration: 7-12 days. Editorial website with blog, multiple collections, and custom formats: 2-3 weeks.