Custom Wix Velo (Wix Code) Solutions Development

Our company is engaged in the development, support and maintenance of sites of any complexity. From simple one-page sites to large-scale cluster systems built on micro services. Experience of developers is confirmed by certificates from vendors.
Development and maintenance of all types of websites:
Informational websites or web applications
Business card websites, landing pages, corporate websites, online catalogs, quizzes, promo websites, blogs, news resources, informational portals, forums, aggregators
E-commerce websites or web applications
Online stores, B2B portals, marketplaces, online exchanges, cashback websites, exchanges, dropshipping platforms, product parsers
Business process management web applications
CRM systems, ERP systems, corporate portals, production management systems, information parsers
Electronic service websites or web applications
Classified ads platforms, online schools, online cinemas, website builders, portals for electronic services, video hosting platforms, thematic portals

These are just some of the technical types of websites we work with, and each of them can have its own specific features and functionality, as well as be customized to meet the specific needs and goals of the client.

Our competencies:
Development stages
Latest works
  • image_web-applications_feedme_466_0.webp
    Development of a web application for FEEDME
    1161
  • image_ecommerce_furnoro_435_0.webp
    Development of an online store for the company FURNORO
    1041
  • image_crm_enviok_479_0.webp
    Development of a web application for Enviok
    822
  • image_crm_chasseurs_493_0.webp
    CRM development for Chasseurs
    847
  • image_website-sbh_0.png
    Website development for SBH Partners
    999
  • image_website-_0.png
    Website development for Red Pear
    451

Development of Custom Velo (Wix Code) Solutions

Velo by Wix is a JavaScript platform on top of Wix that provides access to full-scale programming: working with data through collection APIs, serverless functions (HTTP Functions, Web Methods), routing, OAuth, external APIs. This is not "some code" in a constructor — it's a development environment with its own patterns, limitations, and capabilities unavailable through the visual editor.

Velo Architecture

Velo is divided into two contexts:

Client-side code (pages and master page):

  • Page files: pages/myPage.js
  • Master page: masterPage.js
  • Public modules: public/utils.js (reusable code)
  • DOM access through $w() API (jQuery-like selectors)

Backend code (serverless, Node.js):

  • Web Methods: backend/myService.web.js — called from client as functions
  • HTTP Functions: backend/http-functions.js — REST API endpoints
  • Jobs: backend/jobs.config.json — scheduled tasks (cron)
  • Collection hooks: backend/data.js — beforeInsert, afterQuery, etc.
src/
├── pages/
│   ├── home.js
│   └── catalog.js
├── masterPage.js
├── public/
│   ├── utils.js
│   └── constants.js
└── backend/
    ├── http-functions.js
    ├── myService.web.js
    ├── data.js          # collection hooks
    └── jobs.config.json

HTTP Functions — External API

HTTP Functions allow creating public REST endpoints on the site domain: https://domain.com/_functions/myEndpoint.

// backend/http-functions.js
import { ok, badRequest, serverError } from 'wix-http-functions';
import wixData from 'wix-data';

export async function get_products(request) {
  try {
    const { query } = request;
    const category = query.category;

    let dbQuery = wixData.query('Products')
      .eq('isActive', true);

    if (category) {
      dbQuery = dbQuery.eq('category', category);
    }

    const result = await dbQuery
      .ascending('order')
      .find({ suppressAuth: true });

    return ok({
      body: JSON.stringify({
        items: result.items,
        total: result.totalCount,
      }),
      headers: {
        'Content-Type': 'application/json',
        'Cache-Control': 'public, max-age=300',
      }
    });
  } catch (error) {
    return serverError({ body: JSON.stringify({ error: error.message }) });
  }
}

// POST endpoint
export async function post_leads(request) {
  const body = await request.body.json();

  // Validation
  if (!body.email || !body.name) {
    return badRequest({ body: JSON.stringify({ error: 'Missing required fields' }) });
  }

  // Honeypot
  if (body.website) {
    return ok({ body: JSON.stringify({ success: true }) }); // silently ignore bot
  }

  await wixData.insert('Leads', {
    name: body.name,
    email: body.email,
    message: body.message,
    source: body.source ?? 'direct',
    createdAt: new Date(),
  });

  // Send to CRM via HTTP
  await fetch(process.env.CRM_WEBHOOK, {
    method: 'POST',
    headers: { 'Content-Type': 'application/json' },
    body: JSON.stringify(body),
  });

  return ok({ body: JSON.stringify({ success: true }) });
}

Web Methods — Type-Safe Backend Calls

Web Methods are the preferred way to call server code from client within Velo:

// backend/catalogService.web.js
import { Permissions, webMethod } from 'wix-web-module';
import wixData from 'wix-data';

export const getFilteredProducts = webMethod(
  Permissions.Anyone,
  async ({ category, minPrice, maxPrice, page = 1, limit = 12 }) => {
    let query = wixData.query('Products')
      .eq('isActive', true)
      .ge('price', minPrice ?? 0);

    if (maxPrice) query = query.le('price', maxPrice);
    if (category) query = query.eq('category', category);

    const result = await query
      .ascending('order')
      .skip((page - 1) * limit)
      .limit(limit)
      .find();

    return {
      items: result.items,
      total: result.totalCount,
      pages: Math.ceil(result.totalCount / limit),
    };
  }
);
// pages/catalog.js
import { getFilteredProducts } from 'backend/catalogService.web';

$w.onReady(function () {
  loadProducts({ category: null, page: 1 });
});

async function loadProducts(filters) {
  $w('#loadingSpinner').show();

  try {
    const { items, total, pages } = await getFilteredProducts(filters);
    $w('#repeater').data = items;
    $w('#totalCount').text = `Found: ${total}`;
    updatePagination(pages, filters.page);
  } finally {
    $w('#loadingSpinner').hide();
  }
}

Collection Hooks — Business Logic on Data Operations

// backend/data.js
import { triggered } from 'wix-data';

// Auto-generate slug before insert
export function beforeInsert_Products(item, context) {
  if (!item.slug) {
    item.slug = item.title
      .toLowerCase()
      .replace(/[^а-яёa-z0-9]/gi, '-')
      .replace(/-+/g, '-');
  }
  item.createdAt = new Date();
  return item;
}

// Log changes
export async function afterUpdate_Products(item, context) {
  await wixData.insert('AuditLog', {
    entityType: 'Products',
    entityId: item._id,
    action: 'update',
    userId: context.userId,
    timestamp: new Date(),
  });
  return item;
}

// Cascade delete related records
export async function beforeRemove_Categories(item, context) {
  const products = await wixData.query('Products')
    .eq('category', item._id)
    .find({ suppressAuth: true });

  if (products.totalCount > 0) {
    throw new Error(`Cannot delete category with ${products.totalCount} products`);
  }
  return item;
}

Routing and Custom URLs

// routers.js — custom router for /catalog/*
export async function catalog_Router(request) {
  const slug = request.path[0];

  if (!slug) {
    return WixRouterSitemapEntry('/catalog');
  }

  const result = await wixData.query('Products')
    .eq('slug', slug)
    .eq('isActive', true)
    .find({ suppressAuth: true });

  if (result.items.length === 0) {
    return notFound();
  }

  return ok('catalog-product', {
    product: result.items[0],
    relatedItems: [], // additional data for page
  });
}

Integration with External APIs

External API calls — only from backend code (secrets are protected):

// backend/integrations.web.js
import { webMethod, Permissions } from 'wix-web-module';
import { getSecret } from 'wix-secrets-backend';

export const sendToTelegram = webMethod(
  Permissions.Anyone,
  async (message) => {
    const botToken = await getSecret('TELEGRAM_BOT_TOKEN');
    const chatId = await getSecret('TELEGRAM_CHAT_ID');

    await fetch(`https://api.telegram.org/bot${botToken}/sendMessage`, {
      method: 'POST',
      headers: { 'Content-Type': 'application/json' },
      body: JSON.stringify({
        chat_id: chatId,
        text: message,
        parse_mode: 'HTML',
      })
    });
  }
);

Secrets are stored through Wix Secrets Manager — not in code.

Scheduled Jobs (Cron)

// backend/jobs.config.json
{
  "jobs": [
    {
      "functionLocation": "/cleanupService",
      "functionName": "cleanupOldLeads",
      "executionConfig": {
        "cronExpression": "0 3 * * *"
      }
    }
  ]
}
// backend/cleanupService.js
import wixData from 'wix-data';

export async function cleanupOldLeads() {
  const thirtyDaysAgo = new Date();
  thirtyDaysAgo.setDate(thirtyDaysAgo.getDate() - 30);

  const oldLeads = await wixData.query('Leads')
    .lt('createdAt', thirtyDaysAgo)
    .eq('status', 'processed')
    .find({ suppressAuth: true });

  for (const lead of oldLeads.items) {
    await wixData.remove('Leads', lead._id, { suppressAuth: true });
  }
}

Typical Timelines

Custom form with validation, backend processing, and Telegram/CRM integration — 2-3 working days. Full-featured catalog with filtering, pagination, dynamic pages, and API — 7-12 days. Personal account with registration, profile, order history — 2-3 weeks.