Imagine: you launched an online store on Wix, but the standard forms don't allow adding custom discount logic or integration with 1C. Orders are processed manually, and customers complain about delays. Programming is unavoidable. Velo (formerly Wix Code) is the built-in JavaScript platform that gives full control over the backend and frontend without purchasing a VPS. It provides access to the Wix Data API and HTTP Functions, as well as Web Methods for creating custom business logic. We specialize in turnkey Velo development: from simple forms with validation to complex dynamic catalogs. Our experience — 5+ years and 30+ completed projects. For example, for an online cosmetics store, we implemented automatic CRM synchronization and Telegram notifications, reducing order processing time by 40% and manager workload by 30%, and cutting support costs by 20%. Get a free consultation for your project.
Velo is Wix's built-in development environment for custom business logic. Unlike pure Wix Editor, Velo allows working with databases, creating HTTP endpoints, and running scheduled code. It's not just "add some scripts" but a full-fledged environment with constraints that must be considered. For example, server functions run no longer than 500 ms, and memory is limited to 100 MB. We know these nuances and know how to work around them using asynchronous patterns and pagination. While developing a catalog for a beauty salon chain, we reduced page load time by 55% through lazy loading and caching.
What tasks do Velo solutions solve?
- Custom order processing with validation and notifications (Telegram, email)
- Dynamic pages with filtering, pagination, SEO URLs
- User account with registration, order history
- Integration with external APIs (CRM, payment gateways, marketplaces)
- Scheduled tasks (cron) for automated data cleanup or mailings
How Velo handles integration with external services?
All external calls are made only from backend code — secrets (tokens, keys) are stored in the Wix Secrets Manager. For example, sending leads to Telegram via Web Method:
// backend/integrations.web.js import { webMethod, Permissions } from 'wix-web-module'; import { getSecret } from 'wix-secrets-backend'; export const sendToTelegram = webMethod( Permissions.Anyone, async (message) => { const botToken = await getSecret('TELEGRAM_BOT_TOKEN'); const chatId = await getSecret('TELEGRAM_CHAT_ID'); await fetch(`https://api.telegram.org/bot${botToken}/sendMessage`, { method: 'POST', headers: { 'Content-Type': 'application/json' }, body: JSON.stringify({ chat_id: chatId, text: message, parse_mode: 'HTML', }) }); } ); This approach ensures security and code reusability. The client-side call — via import from backend/integrations.web — is type-safe and does not expose secrets.
Comparison of Velo and standard Wix
| Feature | Wix Editor | Velo (Wix Code) |
|---|---|---|
| Custom form validation | Only built-in | Full control via JS |
| Database interaction | No | Wix Data API, collections |
| External APIs | No | HTTP Functions, Web Methods |
| Dynamic URLs | Only Wix Pages | Custom routers |
| Scheduled tasks | No | Jobs (cron) |
Velo provides flexibility but requires experience. We help avoid common pitfalls: exceeding time limits, improper handling of async requests, ignoring caching.
Typical Velo limitations we account for:
- Server functions run no longer than 500 ms
- Available memory — 100 MB
- Data transfer size — up to 10 MB
We use asynchronous patterns, pagination, and caching to overcome these limits.
Typical tasks and timelines
| Task | Complexity | Timeline |
|---|---|---|
| Custom form with backend processing | Low | 2–3 days |
| Dynamic catalog with filtering | Medium | 7–12 days |
| User account with registration and orders | High | 2–3 weeks |
| Integration with CRM and payment systems | Medium | 5–10 days |
Exact timelines are determined during a free audit. Request a project evaluation now.
What's included in the work
- Full Velo code (frontend + backend) with comments
- Documentation for collections, APIs, and routes
- Editor access and instructions
- Training for the client's team
- One month of free support after delivery
You get a fully custom solution — ready-to-use Wix custom solutions.
Our process
- Analysis: clarify requirements, review existing Wix elements
- Design: collection schema, routes, integration points
- Development: write Velo code, deploy to test environment
- Testing: scenarios (success, errors, edge cases)
- Deployment and support: move to production, train editors
Order turnkey Wix Code — and forget about manual processing. Our engineers are Wix-certified and guarantee results.
Additional information can be found in the official Velo documentation. Get a free consultation — contact us.