Clients are losing interest: how to retain them with Magic Leap?
When employees work on autopilot and guests come just for show, business silently loses profit. Service speed drops, repeat visits decline, and social media gets no live content. The reason is one — missed engagement.
Business gamification turns routine into a game with clear goals and rewards. Magic Leap adds interactivity that holds attention and makes people willingly join the process. Instead of boring instructions and presentations — an experience you want to live through.
Employees see their progress and rewards — this boosts employee motivation without administrative pressure. Tasks become clearer, and the result of work — more tangible. People themselves strive to do more and better because they want to win, not because they have to. The team stops simulating activity and starts working for results.
For clients and guests, this format works like a magnet: it’s interesting to try something new, take an unusual photo, and tell others. One impressed visitor brings several new ones — this is how Magic Leap-based interactivity increases reach and repeat visits. And repeat visits directly affect revenue: they cost less than acquiring new clients.
We design corporate gamified applications on Unity for Magic Leap tailored to your business objectives. Over years of work, we have learned to turn ordinary processes into an experience that people remember and return to. Tell us about your task — we’ll show where gamification will deliver the greatest impact.
What corporate gamification brings to business
Corporate gamification turns work tasks and the customer journey into an engaging scenario. Instead of boring instructions and one-type promotions — clear goals, levels, and rewards that engage participants.
For business, this is not entertainment but a tool that solves specific problems: from employee training to increasing repeat sales.
The first benefit is increased brand loyalty. Game mechanics create positive emotions that customers transfer to the company. A person remembers not the product but the impression, and returns for it again. This builds lasting attachment that is hard for competitors to copy.
The second benefit is staff training. Gamified courses and practical simulations go faster and easier: employees engage themselves in the process instead of sitting through lectures.
Levels and achievements maintain motivation, so newcomers reach target metrics faster, and knowledge is reinforced by real practice.
The third benefit is customer retention. Points, statuses, quests, and competitions encourage people to return and place new orders.
When a purchase becomes a game, the customer comes not only for the product but also for progress — and this reduces churn and increases customer lifetime value.
The fourth benefit is guest engagement and sales growth. At events and points of sale, gamification captures visitors’ attention, extends their stay, and nudges them toward a purchase.
The average check and conversion grow, and the brand additionally gets natural mentions on social media.
We help implement these mechanics, including in augmented reality formats on Magic Leap, to maximize the immersion effect. Gamification becomes a systematic business development tool rather than a one-off promotion.
Magic Leap application formats for business needs
Augmented reality on Magic Leap is not a toy but a working tool that solves specific business problems. But each task needs its own format: training, audience engagement, or product presentation. Let’s break down three popular formats and show which one suits you best.
| Format | For whom | What it gives the client |
|---|---|---|
| AR simulator | Companies with operational processes: manufacturing, logistics, medicine | Reduces training time, lowers error rates, allows practicing rare or dangerous scenarios without risks |
| Augmented reality quest | Brands working with end consumers: retail, real estate, tourism | Engages visitors, increases time at the point of contact, creates viral content for social media |
| Interactive showcase | Exhibition stands, showrooms, flagship stores | Replaces static demonstrations, allows showing the product in action, collects contact data of potential customers |
Which format to choose? If your goal is to improve employee skills and reduce training costs, go for the simulator. If you need to attract new clients and create a bright event — the quest. If the product is hard to show live or you want to stand out from competitors — the showcase.
We develop Magic Leap applications for a specific business task. At the consultation, we’ll review your case and propose a format that delivers measurable results — from conversion growth to reduced staff onboarding time. Leave a request to get a preliminary project estimate.
How development works: from brief to launch
First, we understand your business task, not the technology. Who is the audience, what actions need to be strengthened, what counts as a good result? This helps create gamification that actually changes behavior, not just adds points and stickers.
Then we follow transparent stages — you see the result at each step.
- Brief. We hold a meeting with you and key employees, recording goals and expectations. You receive a plan with specific control points.
- Scenario concept. We describe the plot, roles, and game mechanics in plain language. You know in advance how the app will fit into the workflow.
- Prototype. We build an interactive model with the main screens and logic. You can “feel” the solution and adjust important details before the main development starts.
- Implementation. We release a full application accounting for Magic Leap specifics. We show intermediate versions so you can control the progress of work.
- Application testing. We run scenarios with real users: checking usability, engagement, and reliability. We eliminate everything that prevents employees from using the product.
- Launch and support. We deploy the app, train administrators, and help the team get started. After launch, we monitor metrics and update the mechanics for new tasks.
Result: minimum risks and a full understanding of what you receive before the final investment.
What you get in the delivery package
Gamification is not a one-off promotion but a tool that should continue to deliver value after launch. That’s why our delivery package includes everything needed to manage, develop, and support the system with your own team. Every artifact becomes your property — with no hidden licenses or rental fees.
- Scenario and game logic — a developed story line, rules, levels, and mechanics adapted to your business processes. This is a ready-made document you can use to develop the game further or launch new seasons.
- Ready application — a compiled and debugged version that runs on the hardware you choose, including Magic Leap. Installation, configuration, and initial setup are on our side — all you have to do is press “start”.
- Source materials — all design layouts, 3D models, audio files, and program code. No “black boxes”: if you wish, you can bring in any contractors for modifications or integrations.
- Administrative panel — a convenient interface for content management: change tasks, rewards, scenarios, and game rules without developers. You make updates yourself, without unnecessary approvals.
- Technical documentation — instructions for deploying, configuring, and operating the system. Written in simple language, understandable even to those who don’t do programming.
- Staff training — we conduct training for your team, from administrators to ordinary employees. After training, your people can independently launch and support the system, without depending on us in daily work.
- Warranty support — for an agreed period, we support the project: fix errors, answer questions, help with updates. If needed, we move to flexible conditions for extending support.
Result: you get not a “demo version” and not a “rental of interactivity”, but a full-fledged working tool along with all intellectual property.
How to integrate it into your business process and develop it — you decide, and we give you everything you need for a quick start and long-term operation.
Case: how a game increased sales by 24%
A retail chain had a standard pain: discounts and promotions were working worse and worse, and customers were getting used to bonuses. They needed a solution that would raise sales and measurably demonstrate effectiveness without requiring process overhauls. We proposed turning a trip to the store into a game.
How we did it
Our team built a corporate application on the familiar quest mechanic: the customer scans products, completes tasks, and earns points — which are immediately applied at the checkout. Staff didn’t need retraining; the scenario guided the visitor on its own.
For the chain’s needs, we developed scenarios for different categories: one quest encouraged trying new products, another encouraged collecting the full line. This also helped manage demand during off-peak hours by directing shoppers to the right departments.
Measurable result
Over two months, sales grew by 24%. Quest participants visited stores more often: 37% returned within two weeks, and their average check was 18% higher. Management saw numbers for each store and evaluated the promotion’s effectiveness objectively.
A month after the campaign ended, 40% of users were still opening the application. And when the chain ordered a new game scenario from us for the next promotion, it became clear: the result was satisfying enough that they wanted to keep working with us.
What if you need a non-standard gamification format?
Standard mechanics are the base, but sometimes business needs something more. A non-standard gamification format is not a limitation but a reason for an individual solution.
We don’t force your task into ready-made templates; we design a scenario around your processes: from employee training to engaging clients in a specific format of product interaction.
Example — Magic Leap. It’s unusual equipment that opens up space for augmented reality, but a specific format doesn’t necessarily require exoticism.
It could be special application behavior, non-standard task logic, integration with unusual data sources, or integration into your infrastructure without restructuring familiar workflows.
The main thing is that the mechanic solves exactly your problem, not that it’s “trendy” for the sake of the technology itself.
That’s why we start by diving into your business: how processes are organized, who the users are, what goals are set. Based on this, we adapt the scenario and choose the optimal solution.
Sometimes this means fully custom gamification from scratch, sometimes a sensible combination of ready-made modules and unique details. In both cases, the result is a non-standard solution that is clear and useful to those who will use it every day.
As a result, you get an application or game mechanic that isn’t “like everyone else’s” but precisely matches your request.
We take on implementation, maintenance, and support, so even the most routine business operation becomes an engaging process that boosts involvement and measurable metrics. If you face a task that no standard product fits, tell us about it. We’ll find a format that surprises you and your users.
Frequently asked questions about business gamification
Before deciding to implement gamification, any manager has the same questions: how will it affect employees, how long will the launch take, and who will maintain the system. We answer briefly and to the point — without technical details, only the practical side.
Won’t employees struggle with the new system?
We design the interface around your team’s tasks, and training takes no more than an hour. The system itself suggests the next step and clearly shows progress — nothing needs to be configured manually.
How long will implementation take?
A typical launch takes from two weeks to two months, depending on the scale and number of scenarios. You get a ready-made solution with a test period and support at launch — in parallel with your normal work.
Who will maintain the system after launch?
We handle technical support: updates, performance monitoring, and quick fixes. You don’t need to hire a separate specialist or delve into details — the system works on its own, and you only manage the metrics.
How safe is data storage inside the application?
We use proven tools and server architecture with access separation. Employees only see their personal statistics and team results, while internal information remains protected.
When will real return on investment appear?
First results appear within a month: increased engagement, faster operations, and reduced losses on routine tasks. The average payback period is about six months, but we calculate an accurate forecast at the brief stage for your business.
Contact us for a project estimate
To get a project estimate, simply leave a development request on this page. We’ll call you back within one business day, clarify your tasks, and suggest gamification options for your business situation — employee motivation, staff training, or customer engagement.
After contacting us, you receive:
- Consultation: we analyze which processes are worth converting into game mechanics and how this will affect key business metrics.
- Preliminary plan: the scenario from the user’s perspective, touchpoints, and ways to measure results — before the final decision to launch.
- Gamification cost estimate: a transparent budget for your project, without hidden surcharges or unexpected “extras”.
- Format recommendation: when a mobile version is enough, and when it’s worth using a Magic Leap device for an immersive experience.
- Practical examples: similar mechanics that have already delivered measurable results for clients.
- Work schedule: stages and deadlines from design to launch, including training for your team.
We record the agreements in a short document — you see the scope of work and the final cost of gamification before development starts. The development request is not binding: the estimate and consultation are free, and the decision is yours.
Write a few words about your task in the form, and within a day you’ll have a clear understanding of how gamification works in your project, including on Magic Leap.
Leave your contacts — we’ll send an estimate and suggest a time for a short call to answer questions and agree on next steps.