Magium interactive floor: business description
Each location — a shopping mall, cafe, museum, or entertainment center — faces the same problem: potential visitors walk past. Even a successful location and beautiful interior do not guarantee a flow of guests if there is no reason to stop and come inside. Empty space is not only lost revenue but also lost audience interest.
The Magium interactive floor changes this. In short, its business description is a floor projection that comes alive from guests' movements and instantly reacts to every person in the active zone.
For an entrepreneur, this is not just entertainment but a working tool for attracting visitors: a bright interactive zone gathers attention by itself and creates a reason to stop.
Guests do not walk past — they come closer, join the game, and stay longer. This works especially well with a family audience: parents film their children on a phone, publish photos and videos, and this is free advertising on social media.
Each such publication expands reach and brings new guests who want to see everything with their own eyes.
More time in the location — more purchases and orders. While guests play and take photos, they have time to order coffee, look at the menu, or buy a ticket for their next visit.
As a result, the average check and the share of repeat visits grow, and the location stops being just a pass-through place. This is revenue growth without spending on additional advertising.
We know how to turn the Magium interactive floor into an attraction point that pays for itself. We will help select a scenario for your format — from a shopping mall to a cinema or children's club. Tell us about your task, and we will make passersby become regular customers.
Why guests stay and come back
Guests come for emotions, not dry facts. An ordinary stand with posters surprises no one, so visitors simply walk past.
The interactive floor Magium turns the space into a living zone where everyone can take part: movements become a game, and the result is genuine interest and the desire to stay.
It works like a magnet: people spend more time around the zone, share their impressions and come back again. Below are three key effects your business gets.
Guest engagement
Active participation changes behavior: instead of a quick glance, a person spends several minutes there, losing track of time. This strengthens contact with the brand and gives you the chance to talk about the product in the comfortable atmosphere of a game.
Viral effect
Guests film videos themselves and post them on social media — that is how the brand gains organic reach without spending on advertising. Every such post acts as a recommendation and brings in new visitors, creating a word-of-mouth effect.
Brand image
A modern interactive zone shows that the company follows trends and cares about the experience. This builds trust and shapes the image of an innovative leader who stands out from the competition.
All of this runs on professional equipment and well-tuned tools, so the result is consistent even at the height of the event. We take care of design, implementation and support — all that is left is to enjoy the effect.
Choose the Format for Your Location
The format of the interactive installation should solve the task of a specific location, not just be a "fashionable gimmick." In a shopping mall, footfall and dwell time matter; in a restaurant, the atmosphere and a reason to come back; in a museum, the presentation of information; outdoors, weather resistance and protection from vandals.
We select the configuration for your goals and the physical conditions of the site, so that every installation delivers results rather than sitting idle.
| Format | For whom | What it gives the client |
|---|---|---|
| Interactive floor "Magium" | Shopping malls, kids' zones, restaurants, cinemas | Attracts attention, creates a queue of guests, increases dwell time and the number of photos shared on social media |
| Touch panel kiosk | Museums, galleries, exhibition halls | Replaces paper labels, allows the exhibition to be changed quickly, gives visitors the freedom to explore the materials on their own |
| Outdoor interactive installation | Urban spaces, parks, building facades | Works in any weather, withstands temperature fluctuations and mechanical impact, boosts the recognizability of the place |
The main thing is not the "hardware," but how the format fits into the life of your site.
For example, in a restaurant an interactive floor can become part of the kids' zone while adults wait for their order, and in a shopping mall it can be an attraction point by the food court that gathers footfall and keeps guests longer than they had planned.
Choosing a format does not require deep technical knowledge: we will carry out an audit of the premises ourselves and propose the optimal option for your tasks and budget.
If you are unsure which one would suit your location best, write to us and we will prepare a recommendation with a payback calculation.
How we implement a turnkey project
We implement a turnkey project: from idea to a working device and ongoing support. Each stage is transparent — you see interim results, control the budget and timelines.
For us, what matters is not delivering “as is,” but solving your business problem: attract visitor attention, speed up service, or increase sales.
Stages of work
- Requirements gathering. We study your business, goals, and target audience. We determine which format — kiosk, interactive floor, or showcase — will bring maximum results.
- Prototype and plan. We create a logical scheme of scenarios and navigation. You see how everything will work before code is written — and can make changes without unnecessary costs.
- Design concept. We develop an appearance that fits your brand and attracts attention. We approve mockups to finalize the exact solution before production.
- Development and content filling. We prepare the interactive program: menus, catalogs, games, animation. We fill it with content tailored to your advertising and informational goals.
- Manufacturing and installation. We manufacture equipment for your site, perform installation and setup. We configure it so the interactive zone operates reliably from day one.
- Testing and launch. We test all scenarios in real conditions, simulate voice and touch commands. We launch the project on the agreed date, without delays.
- Support and modernization. We provide support, update programs and content as needed. You can expand functionality gradually without starting the project over.
What is included in the delivery and support package
A complete set of equipment and services for launch and stable operation — not only hardware, but also installation, configuration, training, and support. We assemble a turnkey solution so that you immediately get a working tool, not a box of parts.
We select all components — hardware, software, interfaces — for your tasks: lobby, sales floor, exhibition area. That is why an interactive floor, kiosk, or display case — everything works from day one.
What is included in the delivery
- Equipment: touch panel or projector, protected enclosure, stand — configured for the space and load.
- Software: interface, content (content, catalog, map), administration.
- Installation and commissioning: setup, connection, on-site testing of all functions.
- Personnel training: a brief guide for employees so they can manage settings themselves.
- Documentation: operating instructions, warranty documents.
Project support
After launch, we stay in touch: we update content at your request, extend support, and respond to requests. Service policy: response within one business day, remote diagnostics, and if necessary, an engineer visit.
For many customers, support is more important than the hardware itself — it protects the investment made. Ultimately, you get not a "button" but a service: equipment that consistently delivers value for many years.
Case study: how we doubled visitor dwell time
A clothing store chain “Modny Kvartal” came to us with a challenge familiar to every retailer: guests come in, quickly scan the displays, and leave without purchases.
The average session lasted only 10 minutes — for a clothing store this is critically short, because in that time the shopper does not have time to connect with the collection, and the sales associate does not have time to offer help.
We analyzed foot traffic and realized: the issue was not the assortment, but the lack of engagement points.
We found the solution in interactive technology: we installed an interactive floor in the fitting room area so that guests waiting for their companions would not scroll on their phones but play.
The mechanics are built so that a person stays near the fitting rooms, where impulse purchase decisions are most often made. Setup took just a few days, and the effect appeared already in the first month.
We measured the results using the store’s analytics. Dwell time doubled — from 10 to 20 minutes, and the share of guests who reached the fitting room increased by a quarter.
Sales of accessories — bags, belts, jewelry — grew by 30%, the outlet’s total revenue rose by 18%, and the costs recouped within two seasons. We also noticed separately: families with children began to come more often and stay longer.
Now we use this store case as proof that interactive technology is not a toy but a sales growth tool. The chain has already ordered interactive floors in three more locations — we monitor their payback and share the numbers.
If you want to get the same increase in dwell time in your store — leave a request, and we will calculate the benefit for your space.
How to choose a format that will pay off?
Choosing the format of a Magium interactive floor begins not with technical specifications but with the question: what should change in visitor behavior? In a transit area, people stop for a few seconds — here you need instant response and a bright visual.
In a waiting area, by contrast, there is time for immersion: you can use a quest scenario that holds attention and creates a queue of people wanting to take part.
It is precisely this contrast that determines payback: the same kit can produce different results in different points of a space.
Area dictates structure. For a compact room up to 15-20 square meters, one scenario is optimal, working like a magnet: it attracts attention, provokes emotion, gives a reason to take a photo and tell others.
For large halls and shopping galleries, it is better to divide the surface into several semantic zones — this way each guest will find their own format, and the overall flow will not create crowding.
If the space does not allow for a large projection, do not chase size: a neat zone with quality content pays off faster than a huge screen without a well-thought-out scenario.
Budget should be considered as an investment with a measurable result. The basic configuration of the Magium floor solves the main task — it engages visitors and creates an emotional connection with the place.
Additional modules — visit statistics, changeable scenarios for holidays, integration with a loyalty program — increase returns, but they can be connected in stages.
This approach allows you to start with manageable investments, gather data within a month, and use it to decide which options are truly needed for your specific venue.
A practical rule: the more "empty" time a visitor has, the higher the effect of the interactive. Therefore, zones near cash registers, reception desks, elevators, and children's spaces, where people wait anyway, pay off fastest.
If you have such a place, start with it, and within a month you will get figures on dwell time and repeat visits that you can rely on when scaling.
In this case, the Magium interactive floor works as a standalone point of attraction and returns the investment through growth in loyalty and average check.
Frequently asked questions and description of working conditions
Customers most often ask about complexity, repairs, and timelines — we answer honestly and based on experience from dozens of implementations.
We create interactive solutions — information kiosks, interactive floors, panels — using professional equipment and test them before installation. That is why the interactive floor performs reliably under peak loads and is easy for guests to understand without training.
Is it difficult to understand the controls?
No. Interaction is based on natural movements: step, wave your hand, touch the screen. Guests understand the logic immediately, and staff need only brief instructions.
What should we do if the equipment breaks down? The equipment is under warranty, and we handle service. An engineer will perform remote diagnostics and, if necessary, come and replace the module. Response time and repair conditions are fixed in the contract.
How long does launch take? From brief to installation and setup — usually 10–30 days. If the premises are ready and we understand the task, the timeline can be shortened. We fix the exact date in the contract and meet it.
What warranty and support are provided after launch? We provide a warranty on the equipment and installation work. After launch, we support the project: answer questions, update content on request, and promptly visit the site if needed.
We work so that you have no reason to worry. Describe your task — we will propose a suitable solution and provide timelines and budget.
Ready to discuss your project and get a cost estimate?
Submit a request — and we will do all the preliminary work for you. Our specialist will contact you at a convenient time, clarify the tasks and help you determine which interactive solution is right for your business.
What the consultation and estimate include:
- Expert consultation — we will discuss your tasks, premises, audience and goals. We will explain how an interactive kiosk or interactive floor will solve them.
- Cost estimate for your budget — we will prepare a transparent estimate: equipment, development, installation, content. No hidden payments or forced options.
- Selection of the optimal solution — we will offer options: a standalone kiosk, floor projection, a complex of several zones. We will compare the advantages and the cost.
- Timeline assessment — we will give realistic implementation timelines and stages: from design to launch.
- Examples of similar projects — we will show cases from our practice so that you understand the expected result.
- Recommendations on content and integration — we will advise which content engages guests better and how to integrate the solution into your existing system.
- Post-launch support — we will tell you about the warranty and maintenance service.
No obligations: the preliminary estimate and consultation are based on your request. The request takes a couple of minutes, and you get a ready-made action plan — estimate, timelines and clear options. Submit a request right now, and we will contact you shortly.