Customers Are Leaving for Competitors — How an Interactive Floor Changes That
Visitors enter the exhibition, glance at the stands, and leave after 10 minutes. Classic display cases and posters no longer hold attention — people need emotions and participation. The problem is not the quality of your product, but the format of presentation.
You invest in the design, but guests still walk past, while competitors with live activities take the audience for themselves.
The Magium interactive floor changes this dynamic. A person becomes part of the exhibition: they touch objects with their feet, watch the space respond to their movements, and get drawn into the game.
Visitors linger at the zone, form a line, and come back again — this is natural engagement that works without hired animators.
For you, this is not just an eye-catching solution but a tool for retaining foot traffic. Each guest spends many times longer in the zone, remembers the brand, and tells their family and friends about it.
The exhibition comes to life, and the place that used to stand empty becomes a center of attraction.
We design the interactive floor around your objectives: we help you choose scenarios, configure control, and integrate the zone into the space so it delivers results. All that’s left is to welcome grateful visitors and watch participation numbers grow.
What Benefits an Interactive Solution Brings
The Magium interactive floor turns an ordinary space into a point of attraction: visitors see a live response to their movements and stop instead of walking past. This is the first step toward having guests spend more time with you.
Engagement is the main effect. When a person controls the scenario themselves, they get an emotional experience, and emotional experiences are remembered.
That impression brings people back and draws them to the displays: while the game runs, the visitor browses products, reads information, and notices promotions.
More time at the display means more sales. Every extra minute increases the chance of a purchase. The solution holds attention 3–5 times longer than static materials and doesn’t require staff involvement, so conversion growth doesn’t add extra workload for employees.
Brand awareness grows through the viral effect: visitors capture bright moments on their phones and post them on social media. Your brand is seen by the followers of those people — free advertising with reach an order of magnitude higher than a local ad.
Interactivity easily turns into leads. In the game zone, you can set up contact collection: participants leave their phone number to get a result or a discount.
You get a database of interested customers for mailings and promotions — a channel that keeps working after the visitor has left.
A modern space strengthens your image. While competitors use static banners, you show that you keep up with the times and care about the customer experience. This not only increases loyalty but also helps you stand out in the eyes of partners and landlords.
An interactive solution pays for itself through additional revenue within the first few months. It drives foot traffic, average ticket size, and repeat visits, and above all it creates an experience customers remember and tell others about.
Formats of the Magium Interactive Floor for Any Task
The Magium interactive floor is not just entertainment but a tool that delivers measurable results: it keeps guests engaged, increases dwell time, and creates live talking points. But for it to work, the implementation format must match your venue and objective. Below are the main turnkey options we implement.
If the format is chosen correctly, the floor pays for itself daily: in a shopping mall it gathers families around the children’s zone, in a museum it keeps visitors at the exhibition, at a trade show it brings people to the booth.
That’s why we select the configuration after a short brief rather than “from a catalog”: we look at traffic, space, and use scenario.
Implementation Formats
| Format | Who it’s for | What it gives the client |
|---|---|---|
| Stationary floor-mounted | Shopping malls, museums, schools, airports | A permanent point of attraction: guests stay longer, repeat visits grow |
| Wall-mounted | Exhibition booths, showrooms, company lobbies | Attracts attention from a distance and works as a live showcase of products and services |
| Portable | Promotions, events, corporate events | Sets up in 15–30 minutes anywhere; folds away compactly after the event until the next time |
| Floor-integrated | Restaurants, hotels, children’s zones | Doesn’t obstruct guest movement, turns on by schedule, and blends into the interior |
These are the basic scenarios: we adapt any format to your space, budget, and goals.
We’ll select the game zone size, the set of effects, and the operating modes so the floor delivers tangible results — more time in front of the screen, new touchpoints with the audience, and free social media reach through guest photos and videos.
How We Implement a Project: Stages and Timelines
For you, implementing the Magium interactive floor is not a technical process but a clear plan with fixed deadlines. On the first call, we lock in the objectives and budget, then show dates for each stage — the full picture before we start.
- Brief: we discuss goals, venue, and visitor flow. Output: a summary and a commercial proposal with price and timeline.
- Concept approval: we offer 2–3 scenario options, you choose. We lock in the decision to avoid misunderstandings.
- Preparation: we create design, write scenarios, and prepare equipment. We show a demo for verification before installation.
- Installation and setup: we install and configure the floor; it takes one day, followed by a test launch together with you.
- Launch and training: we hand over instructions, and our engineer is present. Visitors see the finished result immediately.
- Support: we answer questions, update content, and visit for preventive maintenance. Warranty on equipment and workmanship.
Implementation timelines range from two to six weeks depending on the complexity of the scenarios and the venue. All approvals happen via chat or video, and you pay in stages: each next stage starts after your confirmation.
Each stage is clear and measurable: you know who is responsible for what and when results will come. All work is fixed in the contract, so there are no unexpected tasks along the way.
Delivery Scope: What’s Included in the Package
When you order an interactive solution, it’s important to get not a box of hardware but a working tool. That’s why the standard delivery package includes everything needed for launch and day-to-day operation — from hardware to staff training.
The basic package includes:
- Equipment for the Magium interactive floor and kiosk. Reliable hardware selected to match the specifics of your venue and tasks. The system operates stably without requiring custom modifications.
- Software with a license. A ready-made interface tailored to your specifics: catalog, navigation, promotional materials, feedback. The software is configured and ready for first launch.
- Installation and commissioning. Our engineers install the system at your site, connect it, and check all operating modes. You save time and avoid the stress of doing it yourself.
- Configuration for your tasks. We fill in content, set up access rights, and connect the required services. The system is fully ready to use immediately after handover.
- Staff training. We train your employees on how to launch the solution, change content, and resolve common issues. If needed, we record a short video tutorial.
- Warranty and support. The equipment is covered by warranty, and the software receives regular updates. If something breaks down, we take it upon ourselves and quickly restore operation.
As a result, you get a complete turnkey solution: from the moment of delivery, the system is ready to launch, your staff knows how to use it, and technical risks are minimized.
Case Study: How We Increased Engagement at an Exhibition
Many companies invest in expensive booths, but visitors still walk past: samples can be seen in a showroom, while at an exhibition you need to hook them within seconds.
If that doesn’t happen, the participation budget doesn’t pay off — all that’s left is tired managers and a few business cards.
We offered the ceramic tile manufacturer TerraPlit a non-standard move — the Magium interactive floor. This technology turns an ordinary floor into a living screen: a visitor steps on an image, and it reacts, moves, and draws them into a game.
For an exhibition, such a tool works better than any promoter: people approach on their own to try it and take photos.
The results exceeded the client’s expectations. The time guests spent at the booth doubled — instead of quickly examining samples, they stayed for several minutes to play and talk with consultants.
The number of contacts collected increased by 70% compared with the previous exhibition: managers could barely keep up with recording inquiries, and some potential clients left their data through a tablet.
For the business, this means a direct link to sales: every contact is a future order or partnership. Plus, visitors widely posted photos and videos of the interactive floor on social media, expanding brand reach without additional advertising spend. The exhibition ceased to be a “costly event” and became a growth point.
This case study shows: the Magium interactive floor pays for itself at the very first event if the scenario is chosen correctly.
We create both entertainment games and educational quizzes about the client’s product — so the company gets not just an “attraction” but a lead-generation tool that works predictably and measurably.
Frequently Asked Questions and Client Concerns
Clients often imagine the Magium interactive floor as a complex and fragile structure. In practice, with proper setup, it works for years and requires no more attention than an ordinary LED screen. Below are answers to the three questions we hear at every brief.
Is the interactive floor difficult to operate?
Control is handled through a clear admin panel: turn it on, select a scenario, launch. An employee learns it in 15 minutes; no special knowledge is needed. Routine maintenance is only wiping the surface and occasional content updates — your in-house administrator can handle it.
How reliable is it? Won’t it break?
We install protected projectors and impact-resistant coating designed for high visitor flow. Under standard use, the service life is several years. All components are covered by warranty, and we stay in touch for scheduled inspections and adjustments.
How much does ownership cost and when does it pay for itself?
The main investment is the project itself and installation. After that, you pay only for electricity and occasional content updates.
The interactive floor attracts visitors, increases dwell time, and boosts repeat visits — thanks to this, it pays for itself faster than a typical advertising zone.
These are just some of the questions we hear from executives. Before starting, we provide a free consultation: we analyze your traffic, select scenarios, and calculate the projected return. This way you understand what you’re buying and can make a decision without risk.Order an Interactive Solution for Your Task
Leave a request — and we’ll calculate a Magium interactive floor project for your task. Tell us about the venue, the audience, and the goal — we’ll propose a solution that fits your budget and timeline.
We work as a single contractor: we handle equipment selection, scenarios, installation, and staff training. So for you, the process is simple:
- Request: you leave a contact or a message — we respond within one business day.
- Consultation: we clarify where the floor will be used, who its users are, and what result is needed.
- Quote: we prepare a transparent estimate and timeline and lock them into the contract.
- Development and setup: we create scenarios for your task, configure, and test the equipment.
- Launch: we install the system, show its capabilities, and train employees.
- Support: warranty, assistance, and content updates.
Our team has specialized in interactive solutions for over 10 years, so launch is not an anxious stage but a celebration for users. Everything works from day one, and if new games or graphics are needed, we simply update the content.
Already at the request stage, you’ll receive a preliminary cost and timeline estimate, and after the consultation — an implementation plan. Let us make your space interactive — leave a request, and we’ll guarantee launch and support.
What to Do If You Need a Custom Configuration?
We design solutions around a specific task, not a template.
A custom configuration is not an exception to the rule but our normal work: you describe the scenario, and we select the format, dimensions, number of zones, and interaction methods so the result solves your business task.
Individual requirements apply not only to the “hardware” but also to the operating logic.
For example, integration with your loyalty program, a special scenario for visitors with children, or an unusual use scenario in a waiting area — all of this is discussed before launch and recorded in the plan.
Our engineers have experience adapting solutions to non-standard spaces: columns, niches, display windows, uneven walls. We visit the site in advance or work from your drawings to eliminate installation and connection surprises as early as the design stage.
Your main priority is to stay on schedule and within budget. That’s why for custom configurations, we record all agreements in the technical specification, approve the estimate before work begins, and warn about any changes that could affect the cost.
Tell us about your task. Even if it seems unique, chances are we’ve already solved something similar. We’ll offer an option that fits your conditions and delivers results.