Customers Leave for Competitors While You Don't Have a Magnum Interactive Floor
Visitors walk into a shopping mall and see the usual storefronts, food court, and escalators. After 20–30 minutes, interest fades — and with it, the desire to linger, explore more areas, and come back again.
This is exactly what "why customers leave" looks like: without emotions and impressions, a person simply heads for the exit — often to a competitor who managed to surprise them.
Retail outlet owners and mall managers notice that guests walk past faster and faster, while revenue per square meter remains flat.
An interactive floor in a shopping mall solves this problem: it turns an ordinary lobby or gallery into a magnet where both children and adults stop. People start interacting with the projection, taking photos and videos — and, as a result, spending more time with you.
The Magnum interactive floor is not just entertainment — it's an attention-retention tool. Guests come back to it again and again, bring friends and family, and share vivid photos on social media.
For business, this means higher footfall, a larger average check, and organic advertising without a promotional budget. Those who have already installed an interactive floor get a steady stream of new and repeat guests, while competitors are still offering static displays.
An interactive floor for business is an investment that pays off through visitor attraction and loyalty. We deliver these solutions turnkey — from concept to launch and support.
We help make your venue the kind of place people want to return to — and, in doing so, we solve the customer-churn problem before it hits your profits.
Key benefits for business and guests
The Magnum interactive floor is not just a game for children — it's a full-fledged tool for boosting guest loyalty and growing revenue. It turns ordinary waiting time into an engaging show that people remember and want to come back to. For business, it is at once entertainment, advertising, and a way to increase the average check.
Benefits for business and guests:
- Loyalty growth — guests get memorable experiences and come back with friends and family.
- Longer dwell time — games hold attention for 10–20 minutes, which directly increases sales of drinks and dishes.
- Higher sales — quiz and bonus scenarios gently nudge visitors toward additional orders.
- Stronger brand image — modern equipment from trusted manufacturers (such as Epson) shows that you care about guest experience.
- Fast payback — with average visitor flow, the project recoups the investment within the first few months.
We tailor scenarios to your specific needs: from children's quizzes to promotional campaigns and greetings. The Magnum interactive floor already operates in cafés, shopping malls, cinemas, and hotels — everywhere it's important to hold attention and increase revenue.
We handle design, installation, and configuration, train your staff, and provide technical support. You get a ready turnkey solution without needing to dig into the details.
Service formats for different tasks
The interactive floor is not the only format. We distinguish two main types of interactive flooring: stationary and mobile.
For a permanent installation in a shopping mall, museum, or exhibition space, a stationary floor is the best choice: it is built into the floor covering and operates daily.
For tours, exhibitions, and events, a mobile floor is more convenient — it ships in cases and can be set up on any flat surface in a couple of hours.
The key thing is that the selected format solves the business task: more time spent at the exhibit, audience reach, brand memorability, and visitor engagement. Below are the main interactive floor formats and the results the client gets.
| Format | Who it's for | What the client gets |
|---|---|---|
| Stationary interactive floor | Shopping malls, museums, exhibition halls | Steady visitor flow, longer dwell time, and repeat visits thanks to updatable games and scenarios |
| Mobile interactive floor | Exhibition, event, and festival organizers | Quick deployment on any site, attracts attention, creates a photo zone, and drives social media reach |
| Turnkey interactive floor for events | Brands, promos, corporate events | Clear budget with no capital investment; engineer and logistics included — the client gets a ready solution with no hassle |
In every format, we use professional equipment and fine-tuned tools, so the client gets stable, glitch-free operation on the day of the event. We select scenarios for the audience: from kids' entertainment to educational and navigation programs.
Thanks to this, the interactive floor works not as a one-off campaign, but as an ongoing tool for increasing engagement and repeat visits.
What's included in the delivery: quick-start kit
You get not just equipment, but a working interactive zone for your space. The price includes everything needed for launch: from a motion sensor and projector to ready-made content and installation. No hidden fees and nothing to buy separately.
Here's what's included in the delivery kit:
- Equipment: professional projector, motion sensor, mini-PC, brackets, and cables — everything is selected for your space and pre-configured.
- Content: a set of Magnum scenarios that can be adapted to your tasks — from entertainment games to educational or promotional scenes.
- Installation and commissioning: our engineers arrive, install the equipment, align the projection, and verify operation under real conditions.
- Staff training: we show how to turn on and switch scenarios, change schedules, and manage the zone without any special knowledge.
- Equipment warranty: 12 months of service and free component replacement in case of failure.
- Technical support: remote assistance and on-site specialist visits — average response time is a few hours, not days.
- Custom adaptation: if you need a unique scene with a logo or specific mechanics, we'll refine it before launch.
This kit lets you launch an interactive zone within 2–3 days of delivery, instead of after a month of approvals. You pay once and get a ready tool that immediately starts attracting visitors' attention and paying off.
Case study: how the interactive floor paid off in three months
For a shopping mall, the main challenge is not just getting a visitor in, but getting them to stay and come back. We installed a Magnum interactive floor in the atrium of Meridian Mall, and it fully paid for itself within three months.
The game zone turns on automatically, children stay for 15–20 minutes, and parents use that time to stop at a café or browse the storefronts. That's how the route through the mall changes and the key landlord metrics grow.
How we calculated the payback
Three months after launch, we compared the data with a similar period without the floor. The result: growth in traffic, revenue, and repeat visits:
- Atrium traffic grew by 31% — guests come specifically because of the floor;
- Families with children increased their dwell time from 40 minutes to 1 hour 20 minutes;
- Revenue at the café next to the game zone rose by 22%, and repeat visits by 17%.
The mall manager confirms: "The floor has become a focal point. Children ask to come back, parents stop at the café — the living space works for us every day."
Payback in three months is not a promise — it's a repeatable result. We measure the metrics before and after, select scenarios for your audience, and make sure the floor generates measurable revenue rather than just entertaining.
How to choose the right format for your task?
The main criterion for choosing the Magnum interactive floor is the use case. If the goal is to attract attention in a lobby or at an exhibition, a compact zone that a person simply steps into is enough.
For educational programs and active games in children's centers, you need a more spacious area with wear protection and easy-to-understand controls for staff.
The second important criterion is the specifics of the venue: room size and geometry, ceiling height, floor covering, and lighting level.
This determines where the projector and sensors are placed, whether the system works on carpet, tile, or wooden flooring, and whether columns or display cases will get in the way.
Our engineers visit the site, take measurements, and select a kit for your specific interior rather than offering a universal template.
The third factor is usage intensity. For high-traffic zones (malls, airports, food courts), we select reinforced components and include remote diagnostics so the floor doesn't sit idle on the busiest day.
For one-off events, on the other hand, a mobile option is the right fit: it can be set up in an hour and packed back into its case after the event with no trace of installation.
Finally, compare the total cost of ownership, not just the equipment price. The package should include installation, scenario configuration, and staff training — then content updates can be handled by your own employees in minutes.
We help you plan a multi-year budget and offer both ready-made turnkey solutions and custom format refinements for your specific business objective.
Frequently asked questions about purchase and installation
Before purchasing a Magnum interactive floor, clients typically ask the same questions: how complex is the installation, how often is maintenance needed, and who is responsible for repairs. We answer honestly — so you know what you're getting and what guarantees you can count on.
Is the Magnum interactive floor difficult to install?
Installation takes one to two days depending on the size and condition of the space. Our team delivers a complete kit and handles installation and turnkey configuration — you don't need to look for contractors or understand projection equipment.
Before starting work, we conduct a venue audit: we check lighting levels, ceiling height, and floor type so the result is stable from day one.
What maintenance is required and how often?
The equipment is designed for intensive daily operation — in a shopping mall, café, or showroom. It's enough to periodically wipe dust off the sensor and projector, which takes a few minutes.
Once a year, we recommend a preventive inspection: a specialist checks the settings, cleans the optics, and updates the software. Most clients sign a service agreement so they don't have to handle this themselves.
What does the warranty cover and how fast are repairs?
The warranty on equipment is up to two years; installation and configuration are covered separately. If something fails, we complete the repair within 3–5 business days on average: we bring a backup unit or replace the component on site.
The contract specifies response times and work procedures, so you know in advance what will happen in an emergency — no surprises and no hidden conditions.
If you still have doubts, ask our engineers a question — we'll send you a detailed response for your specific site. And before your purchase, we'll prepare a commercial proposal with an accurate cost estimate, installation timeline, and warranty service options.Get a cost and timeline estimate within 1 day
Clients value a quick start and a clear proposal. Within 1 day, you'll receive a cost and timeline estimate for your site — with no prepayment and no fluff.
We'll take into account the floor area, expected load, and use scenarios for the Magnum interactive floor so the proposal matches your objective.
After you submit a request on the page or by phone, we contact you within an hour, clarify the details, and answer your questions. Then an engineer prepares the estimate — this usually takes until the end of the business day. The next day, you receive a ready commercial proposal with clearly defined stages and timelines.
What's included in the estimate and consultation
- Free cost estimate for your scale — cost is calculated after audit depending on functionality.
- Timeline estimate: preparation, production, installation, and launch within 2–6 weeks.
- Free consultation: helps you choose the interactive format for your venue.
- Implementation options: from a standard solution to custom scenarios.
- Transparent estimate with no hidden payments — fixed in the contract.
- Recommendations for integration with your projects and future content updates.
We have been working with commercial venues for many years. Our engineers will select a solution for your traffic, budget, and goals, and you'll receive a transparent estimate and timeline before signing the contract.
Submit a request — and by tomorrow, you'll know the exact numbers for your budget planning. ---